Innovation in Outdoor Advertising  

April 15, 2019 › Published By

Today we are discussing innovation in outdoor advertising Companies are experimenting with new technologies to advertise for their brand and engage their audience Brands are already utilizing augmented reality and data-driven targeting, and will soon be utilizing the potential of driverless cars to fully immerse consumers in their advertising We are going to take a closer look at these innovations in out-of-home advertising (OOH)

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Billboards and Marijuana Advertising

April 9, 2019 › Published By

Today, we are going to discuss marijuana advertising Recreational marijuana is now legal in 10 states and medical marijuana is legal in 33 in the United States Recreational marijuana was also just legalized in Canada The cannabis industry is growing rapidly Advertising for marijuana-related business needs to keep up with this growth At the federal level marijuana is illegal, making TV and radio advertising is tricky Google and Facebook do not allow cannabis-related ads on their sites With all of these restrictions on advertising marijuana, out-of-home (OOH) advertising is a great way to reach your…

Wallscape Advertising

March 26, 2019 › Published By

Wallscape advertising is the largest form of outdoor advertising Wallscapes are elaborate advertisements placed directly on the sides of buildings They can be found on the sides of apartment buildings, parking garages, construction sites, and other high profile buildings throughout cities Wallscapes are usually located in high-traffic metropolitan areas Today we are going to take a look at the benefits of wallscape advertising!

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The Best Billboard Ads

March 18, 2019 › Published By

Today we are going to look at some of the best billboard ads to date! These brands took their imagination to another level with these remarkable billboards Check out these memorable billboards to spark your creativity!

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Advertising With Vehicle Wraps

February 25, 2019 › Published By

Advertising with vehicle wraps is the best way to get your advertisement seen all over the city These vehicles drive everywhere, broadcasting your advertisement to consumers that otherwise may not be exposed to your other out-of-home advertising Advertising on multiple vehicles increases the chance of pedestrians being exposed to the ad repeatedly According to the OAAA, 58% of people buy a product after seeing an outdoor advertisement after five exposures

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Our Top Five Valentine’s Day Billboards

February 11, 2019 › Published By

With Valentine’s Day right around the corner, billboards are switching gears from the Super Bowl to hearts and love Check out our top five Valentine’s Day billboards!

 

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Brewing the Perfect Beer Ad

February 4, 2019 › Published By

It’s five o’clock somewhere — a phrase made popular by the Alan Jackson and Jimmy Buffet song of the same name — means that there’s never a wrong time for an adult beverage For many people, an ice-cold beer is the adult beverage of choice Does that mean that there is also never a wrong time for a beer ad?

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Freeway Billboard Advertising

January 28, 2019 › Published By

Freeway billboard advertising is among the most effective out-of-home (OOH) advertising options Billboards are huge and located on busy freeways and major roadways A freeway is a toll-free highway with controlled access On the freeway, you will usually see a bulletin A bulletin is the largest standard size billboard They stand 14 feet high and 48 feet wide Bulletins provide high visibility and maximum exposure They are available in almost all markets Billboards placed along the freeway command drivers attention and bring awareness to your brand!

Outdoor Advertising for Lawyers

January 22, 2019 › Published By

Using outdoor advertising for lawyers or law firms is a great way to get your name out to the public and attract new clients! Out-of-home (OOH) advertising comes in many forms such as billboards, bus, train and kiosk ads Whichever OOH format you choose, an outdoor advertisement will make you and your firm stand out! Let’s take a look at a few reasons why outdoor advertising is a great marketing tool for lawyers

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Mobile Billboard Trucks

January 14, 2019 › Published By

Mobile billboard trucks have posters mounted aerodynamically to the vehicle They target consumers where they work, shop and spend time They drive purposefully planned routes to reach the desired consumer Mobility allows advertisers to strategically place their ads when and where it matters most No other media format can offer the moveability of a custom route to consumers based on geography and demography With the different types of mobile billboard trucks, you have the option to add a consumer interaction into your marketing campaign These trucks can be used to distribute samples or special deals Now let’s…