Latest Posts

BillboardsIn Helps Cavaliers Fan Retaliate with Billboards in Philadelphia

April 18, 2018Published by

A little more than two months from now, Cleveland Cavaliers forward, LeBron James, will become a free agent and NBA fanatics everywhere are going to great lengths to court this highly sought-after all-star, particularly with billboard space

Earlier this year, Power Home Remodeling Group, a roofing and window contractor headquartered in Philadelphia, decided to have their share of the fun by having three billboards placed in Cleveland, urging LeBron to join the 76ers One of them simply read: #PhillyWantsLebron

Now, in retaliation, Cavaliers fan and CEO of Global Market Partners, James Betschel, installed two new…

REALITY CHECK: Outdoor vs Digital Ads

April 13, 2018Published by

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people

So, what about the other 92%? All those impressions fell into one (or more) of the following buckets

62% of impressions were generated by “bots,” bits of online compute…

How to Design a Billboard

April 5, 2018Published by

Designing the perfect billboard can seem daunting Although billboards are seen by the masses, they are often only viewed for a couple of seconds Billboard ads need to be bold, clear, and concise to capture the fleeting attentions of passersby This post will outline the billboard design process, and attempt to arm readers with a variety of helpful tips that can be used to create designs that are sure to stand out

When designing a billboard making sure to communicate only one concise message is incredibly important Billboards are used for a wide variety of…

What are the Average Sizes of Billboards?

March 3, 2018Published by

Billboards come in a wide variety of sizes Although the big, bold billboards often found lining US highways are very recognizable, they only represent one billboard sizing option out of many This post will outline the dimensions of the three most common billboard formats, and explain some practical situations where each format might excel

 
Bulletins
Bulletins are the billboards often seen on the sides of major roadways These boards are generally 14’ x 48’ in dimension but are occasionally offered in 10’ x 40’ or 10’6’’ x 36’ The large size of these boards makes them…

Does Billboard Advertising Work?

February 1, 2018Published by

Billboard advertising is effective 71% of Americans report consciously looking at billboards while driving as a source for information This prevalent Out-of-Home (OOH) format is popular, versatile, and efficient This post will examine the traits that make billboard advertising great and explain the many ways that billboards make an impact on consumers

Billboard advertising is the most common form of OOH advertising Billboards are often found lining major highways and dotting urban landscapes As they come in various sizes — bulletin, poster, and jr poster — billboards are capable of…

How to Buy Local Billboard Ads: Start to Finish Guide

January 5, 2018Published by

Billboard installation is a process that takes time and must be approached thoughtfully When viewing a completed billboard it can be easy to dismiss all the hard work that it probably took to take that billboard from a simple idea to a completed installation There are numerous stages and steps that must be considered before placing a billboard advertisement This post will outline these various steps and attempt to emphasize the importance of each

 
Define Your Desired Outcome
It can be hard to stay focused when deciding what a billboard is going to say A local…

The Value of Outdoor Ads

October 1, 2017Published by

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people

So, what about the other 92%? All those impressions fell into one (or more) of the following buckets

62% of impressions were generated by “bots,” bits of online compute…