Outdoor Advertising Advantages
Today we will be highlighting outdoor advertising advantages. Outdoor advertising has been around since the 1800s and the first recorded billboard for rent was in 1867. Outdoor advertising has survived and thrived for over 200 years so it only makes sense that there are many advantages of utilizing an outdoor advertisement. As consumers, we see out-of-home (OOH) advertising almost every day. Outdoor advertising is a way to be seen by many eyes on any given occasion. For this reason, it is best utilized for broader messages, branding and support campaigns.
Targeting Potential Customers
Depending on what you are trying to sell or promote, you can always find a great location to put an outdoor advertisement among potential consumers. For example, if you are advertising a product that is used by teens, you can place a billboard near a high-school, college or university to ensure that your product is being seen by those who use it most. Converging with newer technology, OOH can target people in the right place at just the right time.
If your company is just beginning and you are looking to develop awareness quickly, there is no better answer than outdoor advertisements. With outdoor ads often being placed in the busiest areas of the highway or city, it is guaranteed that your brand will gain a name for itself while being advertised alongside some of the largest companies in the world. Anyone with internet access can purchase a radio, digital or newspaper ad, but only a legitimate company would purchase a billboard to show to the world, or at least that’s the perception.
Another outdoor advertising advantage comes when looking at marketing strategies. In these strategies, the cost is almost always the main factor. According to the OAAA, the cost per thousand impressions (CPM) for outdoor advertisements ranges from 6 cents to $8.99. As opposed to other advertising options that can get as high as $58 per thousand impressions. It is clear that OOH provides the best value at the lowest cost.
Thanks to billboards not being affected by ad blockers of the digital age, they remain visible 24 hours a day for 365 days a year. This means that potential customers will always be able to see your outdoor advertisement no matter what time of day it is. This is one of the biggest outdoor advertising advantages and one of the main reasons they have been around for so long.
With outdoor advertising advantages as good as these, what are you waiting for? Head over to BillboardsIn to start your OOH campaign today!