Bend in the roadway along the southern reaches of the Blue Ridge Parkway, near Linville, North Carolina. Original image from Carol M. Highsmith’s America, Library of Congress collection. Digitally enhanced by rawpixel.

Billboards in Rural Areas

August 13, 2024 › Published By

Billboards have a long history: the first billboard was leased way back in 1867
Whether traditional or digital, billboards are still among the most effective modes of advertising in the 21st century Large, colorful, and distinct, they’re nearly impossible to ignore
7 in 10Billboard ads promote local businesses Local advertisers invest in billboards the most
Due to their size, billboards tend to be associated with large national corporations, but starting a billboard campaign in your local rural community is an effective and lucrative way to market your business
Impressions
In rural areas, you want as many people as possible…

Billboards in the Suburbs

July 9, 2024 › Published By

Even though the first billboard was leased way back in 1867, billboards, traditional or digital, are still among the most effective modes of advertising in the 21st century
Large, colorful, and distinct, billboards are nearly impossible to ignore Due to their size, they’re often associated with large national corporations, but local advertisers actually invest in billboards the most
7 in 10Billboard ads promote local businesses
With many locations and price points available, a billboard campaign in or near your suburban community can be an effective and lucrative way to market your business
Impressions
When advertising in the suburbs, you…

What Are Impressions? And Why Do They Matter?

June 11, 2024 › Published By

Not to be confused with Impressionism Claude Monet, Low Tide at Pourville, 1882
ImpressionThe act of a person viewing your ad
The term is most often used in digital marketing, where an impression counts each time an ad loads and is visible on a website But impressions aren’t exclusive to digital: they also describe any time a person encounters an out-of-home (OOH) ad, like a roadside billboard Here’s what makes impressions important
Generating Business
An ad that reaches far and wide is more likely to bring in new customers than one seen by only a few people…

Out-of-Home for Beginners

April 23, 2024 › Published By

Having difficulty understanding where to start with out-of-home advertising? That’s okay! Even someone as talented as two-way player Shohei Ohtani doesn’t know the intricacies of out-of-home advertising
When it comes to running a new business, advertising for the first time is a big step
There are several ad formats to choose from, and deciding which is best for your business and budget is a challenge That’s why we at BillboardsIn are here to guide you through the process of out-of-home (OOH) advertising

1Set Your Objective
Advertising involves far more than buying a billboard and hoping…

Billboards for Interior Designers

April 9, 2024 › Published By

For interior designers looking to advertise their business, billboards are an excellent option
Digital or traditional, billboards are still among the most effective ad formats in the 21st century: large, distinct, and attention-grabbing Here’s why to consider billboard ads for your interior design business
Why Billboards?
When buying ads, the two most important factors are cost and projected impressions You want to spend the least to generate the most impressions possible In cost per thousand impressions, billboards are the most cost-efficient ad format, even including digital
$3–$6Billboards cost $3 to $6 per thousand impressions, the lowest of any…

Billboards for Hiring Campaigns

March 26, 2024 › Published By

Billboards, traditional or digital, are still among the most effective modes of advertising—and they can attract job applicants, not just customers
Using billboards for a hiring or recruiting campaign may sound unusual, but under the right circumstances, it can be very beneficial for your organization Here are the pros and cons
Reach
The major advantage billboards have over other recruiting methods is their broad reach They’re large, distinctive, and usually placed in congested locations where many people see them

96%Of consumers are exposed to outdoor ads
71%See outdoor ads regularly
82%Trust billboards, the highest…

Billboards for Local Advertisers

March 5, 2024 › Published By

Billboards, traditional and digital, remain effective modes of advertising in the 21st century
Because they’re large and distinct, billboards are sometimes considered expensive and associated with large national corporations But local advertisers actually invest in billboards the most
7 in 10Billboard ads promote local businesses
Impressions
Billboards can’t be skipped, turned off, or blocked With their size, visual distinctiveness, and optimal placement, they’re difficult for most consumers to ignore

96%Of consumers are exposed to outdoor ads
71%See outdoor ads regularly

Since billboards aren’t targeted like digital ads, they reach a wider, more diverse audience They…

Are Billboards Effective?

February 20, 2024 › Published By

When businesses advertise, it’s crucial to find the most effective avenues—especially on a tight marketing budget
What does efficient advertising look like? Spending as little as possible to reach many consumers, then getting them to learn more and buy your goods or services There are many modes of advertising, and they all look promising, but they aren’t equally effective That’s why we’re here to help!
Consumer Audience and Trust
Two of the most important factors in advertising are reaching a wide audience and earning consumer trust And according to The New York Times, people dislike ads Most online…

Billboards for Small Businesses

January 30, 2024 › Published By

Billboards are perhaps the most impressive form of advertising But how feasible are they for small businesses?
From gigantic roadside signs to neon-lit digital billboards in the heart of a city, billboards tower over passersby and capture attention
The most expensive spaces in Times Square can cost several million dollars per year, with the single most expensive digital billboard costing over $25 million for one month But that’s an outlier, and there are far more affordable options that are just as effective for small businesses
Size, Location, and Cost
These are the most important factors for small businesses…

Locations for Outdoor Advertising

January 9, 2024 › Published By

When advertising, it’s important to consider where your ad will be placed After all, you don’t want to spend time and money on an ad no one sees
You want locations with the highest number of impressions—the most people viewing your ad—for the highest possible return on investment (ROI) Here are some of the best billboard locations to consider

1Highways
Congested highways are great places for billboards The best stretches lead in and out of major cities, where traffic tends to be heaviest
10B milesDriven by US drivers per day, many on highways, according to…