Blog

What Are Digital Trucks?

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We talk a lot about billboard advertising on our blog—it’s in our name, after all! But our OOH (out-of-home) advertising options aren’t limited to just billboards; we offer a wide range of media for you to choose from, one of them being digital trucks 

It’s exactly how it sounds—a truck with a large screen on its side(s) that displays your ad (which can be a still design or a video, with the option to play hi-definition audio) You can hire these trucks for an 8-hour shift per day, and you can customize the length of…

Client Spotlight: Freeman’s Quality Home Care

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For the past two years, Freeman’s Quality Home Care has been providing non-medical services to seniors, adults, children, and others who may have disabilities or need assistance 

Services include light housekeeping, laundry, meal preparation, medication reminders, local errands, bathing, transfer assistance, transfer assistance, dressing assistance, and personal hygiene They also provide companionship, respite, and end-of-life services 

Through hiring direct care workers like CNAs, HHAs, and PCAs to provide that care, Freeman’s is able to provide quality care for their clients Additionally, staff are required to undergo rigorous training on both…

Client Spotlight: Harrisonburg, VA Police Recruitment

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The Harrisonburg Police Department is currently recruiting for the position of Police Officer 

Detective John Langhans, with the Harrisonburg Police Department’s Professional Standards Unit, along with Detective Susan Jewell and Sgt Brooke Wetherell, coordinate the department’s hiring process, and are looking for “individuals who have a desire to serve and protect our community while upholding our Core Values of Integrity, Accountability, Honor, Leadership, and Diversity”

Located in the Shenandoah Valley of Virginia, Harrisonburg houses approximately 50,000 residents and offers both urban and rural settings, with a vibrant downtown area and a few shopping destinations; it…

Client Spotlight: Sigma Gamma Rho Sorority, Inc.

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Organized in 1922 and becoming an incorporated national collegiate sorority in 1929, Sigma Gamma Rho Sorority, Inc was organized by seven young educators: Mary Lou Allison Gardner Little, Dorothy Hanley Whiteside, Vivian White Marbury, Nannie Mae Gahn Johnson, Hattie Mae Annette Dulin Redford, Bessie Mae Downey Rhoades Martin and Cubena McClure

Throughout their history, they have been continuing to grow through Sisterhood, Scholarship, and Service, and have grown to be an international service organization with women from every profession 

“Sigma Gamma Rho offers its members opportunities to develop their unique…

OOH Advertising on a Budget

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When people think of out of home (OOH) advertising, they often think of massive billboards located by the sides of highways, or huge, lit-up signs in the center of a big city While these certainly are great examples of this advertising style, there is a huge assortment of other options to choose from—which are particularly excellent if you want to advertise on a budget We’re going to show you several ideas to keep in mind when choosing your perfect ad (that will satisfy your wallet, too)!

Pick an Alternative Ad Format

The first thing you may want to consider when advertising…

Is OOH Worth It?

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Perhaps you’ve heard of OOH before—but if not, you’re probably wondering what this funny little acronym means! OOH stands for “out of home,” which is a type of advertising (just like newspaper, television, and digital) As the name suggests, it includes pretty much any ad that you find outside of your home This means billboards, bus benches, gym and restaurant screen ads, giant wallscapes, and even movie theater pre-roll advertisements

OOH has some skeptics; people wonder, isn’t it a dying form of advertising? Do people even pay attention to billboard ads? Is it worth it?

Well maybe we’re a little…

Our Favorite Billboards of 2022

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2022 was an eventful year, full noteworthy pop culture moments and world events But our personal favorite moments of 2022 were commemorated with a plethora of beautiful out of home advertising campaigns! We’re going to show you some of our favorite ads that made headlines, as well as feature a few of our own clients

Ads That Made the News

One billboard ad that caught the attention of the media was the Man vs Bee display that was constructed in Manchester, England This elaborate OOH (out of home) ad was created to build excitement for the 2022 Netflix series…

Client Spotlight: Next Level Fitness

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Located in Columbia, SC, Next Level Fitness works in providing training to help people succeed in their fitness journey 

Andre Collum, certified body transformation specialist/owner, took what was just a thought and turned it into a reality He started back in 2014, and after seeing the results of the friends around who he provided guidance to, she started to post on social media 

After that, people started to notice him 

“I’ve always been into fitness throughout my life being an athlete of 3 sports, so I could always push myself to the next level,”…

Client Spotlight: Nate Bundles Wigs N Hair Extensions

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At Nate Bundles, “it’s not just hair, it’s a lifestyle” 

When Nate Cole, owner of Nate Bundles, started his business, it wasn’t for the money, but “for the feeling that [he saw] it gave to a woman, after she got her hair done”

Cole has a beautiful aunt with lupus, and a couple of close friends who are breast cancer survivors, and was inspired by them 

“Whenever they would get their hair [done],…

OOH Advertising vs. Online Advertising

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Choosing an advertising medium can be difficult, and there’s often a lot to consider Factors like target audience, budget, and message all contribute to the final decision 

But here’s why we think out of home (OOH) advertising is an excellent option, even today 

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