What is Geofencing?

March 7, 2023Published By

If you’ve ever wanted to combine the benefits of OOH (out of home advertising) with the benefits of mobile advertising, geofencing advertising may be perfect for you! This innovative new advertising format allows you to target the potential customers in a specific location range, sending them targeted ads on a variety of apps when they are within range


What Are Digital Trucks?

February 7, 2023Published By

We talk a lot about billboard advertising on our blog—it’s in our name, after all! But our OOH (out-of-home) advertising options aren’t limited to just billboards; we offer a wide range of media for you to choose from, one of them being digital trucks 

It’s exactly how it sounds—a truck with a large screen on its side(s) that displays your ad (which can be a still design or a video, with the option to play hi-definition audio) You can hire these trucks for an 8-hour shift per day, and you can customize the length of…

OOH Advertising on a Budget

January 17, 2023Published By

When people think of out of home (OOH) advertising, they often think of massive billboards located by the sides of highways, or huge, lit-up signs in the center of a big city While these certainly are great examples of this advertising style, there is a huge assortment of other options to choose from—which are particularly excellent if you want to advertise on a budget We’re going to show you several ideas to keep in mind when choosing your perfect ad (that will satisfy your wallet, too)!

Pick an Alternative Ad Format

The first thing you may want to consider when advertising…

Is OOH Worth It?

January 3, 2023Published By

Perhaps you’ve heard of OOH before—but if not, you’re probably wondering what this funny little acronym means! OOH stands for “out of home,” which is a type of advertising (just like newspaper, television, and digital) As the name suggests, it includes pretty much any ad that you find outside of your home This means billboards, bus benches, gym and restaurant screen ads, giant wallscapes, and even movie theater pre-roll advertisements

OOH has some skeptics; people wonder, isn’t it a dying form of advertising? Do people even pay attention to billboard ads? Is it worth it?

Well maybe we’re a little…

Our Favorite Billboards of 2022

December 27, 2022Published By

2022 was an eventful year, full noteworthy pop culture moments and world events But our personal favorite moments of 2022 were commemorated with a plethora of beautiful out of home advertising campaigns! We’re going to show you some of our favorite ads that made headlines, as well as feature a few of our own clients

Ads That Made the News

One billboard ad that caught the attention of the media was the Man vs Bee display that was constructed in Manchester, England This elaborate OOH (out of home) ad was created to build excitement for the 2022 Netflix series…

Modern OOH Advertising

November 1, 2022Published By

Out of home (OOH) advertising has gone through many forms and changes throughout the years to become what it is today Ever since it originated, this advertising style has been a successful tool for businesses to promote their message to a large audience OOH advertising has changed a lot over the years, however, and we’re going to show you a bit of how it began, and what it looks like now!

A Brief History of OOH Advertising

OOH (out of home) advertising has been around for hundreds of years In America, billboards rose in popularity beginning with circus poster advertisements,…

Scary Bad Ad Design

October 25, 2022Published By

When you think of Halloween horror, you may think of ghosts, monsters, or haunted house villains But here at BillboardsIn, the thing that scares us the most is unsightly ad designs This Halloween, instead of watching your favorite horror movie, grab some candy and check out some of these chilling examples of what not to do when putting up an out-of-home advertisement

Too Many Words and Images

One of the scariest mistakes a person could make when designing a billboard ad is cluttering it with too much stuff As great as it would be to have potential customers read an…

Spooky Billboards

October 18, 2022Published By

Halloween is a widely popular holiday in the United States In 2021, 65% of Americans planned to celebrate this haunted celebration Additionally, this is a high-spending holiday—last year, Americans spent a whopping $1014 billion for Halloween Individually, Americans who are celebrating tend to spend around $100 per person on treats, costumes, cards, and décor Experts predict that Halloween spending may be at an all-time high in 2022

We believe that this special day doesn’t need to be strictly for trick-or-treating—it can be a great opportunity for a business to advertise as well! Whether your business revolves around…

Billboards for Sports Teams

September 27, 2022Published By

Watching sports, both in-person and at home, has been a popular American pastime for decades There are a whopping 152 total major league sports teams in the US today (in addition to the variety of minor league teams that have a huge following—for example, over 41 million fans attended minor league baseball games in 2019), and 350 division 1 NCAA teams This doesn’t include the plethora of division 2 and 3 sports teams that exist at colleges across the US As a sports team, you have a lot of competition for viewers

With so many…

Billboards for Movies and TV

September 20, 2022Published By

Movies and television have been a popular source of entertainment in North America for decades In 2021 alone, there were 403 new movies released in the US and Canada, and a record-breaking 559 new scripted television shows released across a variety of different streaming platforms Additionally, it has been reported that around half of Americans utilize streaming services to watch their media, which is a dramatic switch from traditionally popular live television and movie theater experiences

With so many options of where and what to watch, how do you make your show or movie stand out…