How to Buy Out-of-Home Advertising

August 8, 2023 › Published By

Here at BillboardsIn, we like out-of-home (OOH) advertising…a lot (It’s kind of our favorite thing)
But we understand that buying advertising can be confusing, especially the first time Luckily, our second favorite thing is making complex things simple, so here’s our guide to buying OOH advertising!

Plan
→
Purchase
→
Proof of posting

1Plan
First, decide which formats best fit your goals and budget We offer a wide range of ad types, from traditional OOH like billboards, benches, and transit shelters to innovative options like Hulu commercials, mobile retargeting ads, and…

Direct Mail Advertising

July 24, 2023 › Published By

We’re regularly rolling out new ad formats so you can build a highly customized campaign One of our most recent additions is direct mail advertising
Direct mail lets you advertise to a broad customer base right in the comfort of their homes
Direct mail adsPhysical pieces of mail sent to recipients who match your location and demographic specifications
How It Works
We’ll work with you to identify the most lucrative groups to reach and help with ad design and production

85″ x 6″Postcard size
Full colorDouble-sided printing
TrackedShipping and delivery status, plus recipient…

Programmatic Advertising

July 11, 2023 › Published By

If you’ve read our other articles, you know we’re no stranger to innovative ways to use out-of-home (OOH) advertising
This one is no exception Meet programmatic advertising: a novel, highly customizable way to buy and use OOH ads!
What Are Programmatic Ads?

Traditional OOHYou select specific locations Digital ads play at regular intervals during the time frame you purchased
Programmatic OOHYou purchase impressions and segment delivery by factors like location, time, and ad medium

For example, to advertise in Columbus, Ohio, instead of picking one billboard, we determine the zip codes in…

Advertising on Hulu

June 27, 2023 › Published By

With a name like BillboardsIn, you might think we only sell billboards and other out-of-home signs
Those are our specialties, but not our only formats One of our newest and most exciting is Hulu ads—that’s right, your ad can appear alongside some of the most popular shows and movies in the nation!
How Do Hulu Ads Work?
Hulu ads broadcast your message to a targeted audience through a short commercial

15–30 secStill image or video ads
TargetedBy age, household income, career, and location
50KRecommended minimum impressions per city

See audience targeting details…

Advertising With 2D Projections

June 13, 2023 › Published By

Here at BillboardsIn, we’re big fans of traditional out-of-home advertising (billboards are in our name, after all!)
But we’re also big on exciting new formats One of our current faves is 2D projection advertising, which displays your message in a show-stopping way Let’s dive into how it works and its perks
What Is 2D Projection Advertising?
2D projection adA giant projection displayed on the side of any building with a flat wall

3 nightsDisplayed on consecutive nights on a building of your choice
No permitRequired, so getting started is easy
Static…

Mobile Retargeting

May 30, 2023 › Published By

It can be tricky to decide how best to promote your business Traditional and digital advertising both have strengths and flaws, so how do you combine them?
Look no further: mobile retargeting (also called “geofencing”) combines the benefits of out-of-home (OOH) advertising with mobile advertising, reaching potential customers on their phones when they enter or exit a location range you choose
Two Types of Mobile Retargeting

Proximity-basedTargets mobile app users within specific areas, like around your storefront When someone enters or exits the range, they receive your ad
Audience-basedTargets app users with…

A Guide to OOH Formats

May 9, 2023 › Published By

Purchasing an out-of-home (OOH) ad can be overwhelming With so many options, how do you know which fits your message best?
Consider this your starter pack: here are some of our most popular formats and the highlights of each, so you can pick the perfect ad
Static vs Digital

StaticYour ad is a physical vinyl posted to the board, and it’s the only one displayed
DigitalElectronic ads that run about 8–15 seconds per cycle, usually shared with a few advertisers No production or installation costs—once we send your creative to the vendor,…

Golf Course Ads

April 4, 2023 › Published By

You’re likely familiar with traditional out-of-home (OOH) formats like billboards, bench ads, and bus wraps
They’re great for reaching a variety of people, but as OOH grows, new, highly targeted formats let advertisers reach a specific set of viewers A great new example: golf course ads!
How Do Golf Course Ads Work?
Your first question is probably “what on earth are golf course ads?” They’re ads on digital screens inside golf carts

30 secondsPer ad, while the cart is driving
~1x per holeAverage display frequency
Multiple screensHome, music, and sports screens; static, audio, or…

What is Geofencing?

March 7, 2023 › Published By

Want to combine the benefits of out-of-home (OOH) advertising with mobile advertising? Geofencing may be perfect for you!
This innovative format targets potential customers in a specific location range, serving them ads across a variety of apps while they’re within it
GeofencingUsing a combination of GPS and RFID technology to create a virtual boundary that triggers a response when a mobile device enters or exits it
The Perks of Geofencing

1Target a Specific Area
Target viewers in a specific location and customize your ads for that audience An ice cream shop might geofence the area…

What Are Digital Trucks?

February 7, 2023 › Published By

We talk a lot about billboard advertising on our blog—it’s in our name, after all!
But our out-of-home (OOH) options go well beyond billboards One of them is digital trucks: exactly what it sounds like, a truck with large screens displaying your ad

Still or videoWith optional hi-definition audio
8-hour shiftsHire a truck per day
1 day to weeksCustomize your campaign length

The Perks of Digital Trucks

1Location Diversity
A digital truck doesn’t sit still It can travel anywhere within a 20-mile radius, expanding your reach across a city so pedestrians…