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Client Spotlight: Sigma Gamma Rho Sorority, Inc.

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Organized in 1922 and becoming an incorporated national collegiate sorority in 1929, Sigma Gamma Rho Sorority, Inc was organized by seven young educators: Mary Lou Allison Gardner Little, Dorothy Hanley Whiteside, Vivian White Marbury, Nannie Mae Gahn Johnson, Hattie Mae Annette Dulin Redford, Bessie Mae Downey Rhoades Martin and Cubena McClure

Throughout their history, they have been continuing to grow through Sisterhood, Scholarship, and Service, and have grown to be an international service organization with women from every profession 

“Sigma Gamma Rho offers its members opportunities to develop their unique…

OOH Advertising on a Budget

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When people think of out of home (OOH) advertising, they often think of massive billboards located by the sides of highways, or huge, lit-up signs in the center of a big city While these certainly are great examples of this advertising style, there is a huge assortment of other options to choose from—which are particularly excellent if you want to advertise on a budget We’re going to show you several ideas to keep in mind when choosing your perfect ad (that will satisfy your wallet, too)!

Pick an Alternative Ad Format

The first thing you may want to consider when advertising…

Is OOH Worth It?

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Perhaps you’ve heard of OOH before—but if not, you’re probably wondering what this funny little acronym means! OOH stands for “out of home,” which is a type of advertising (just like newspaper, television, and digital) As the name suggests, it includes pretty much any ad that you find outside of your home This means billboards, bus benches, gym and restaurant screen ads, giant wallscapes, and even movie theater pre-roll advertisements

OOH has some skeptics; people wonder, isn’t it a dying form of advertising? Do people even pay attention to billboard ads? Is it worth it?

Well maybe we’re a little…

Our Favorite Billboards of 2022

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2022 was an eventful year, full noteworthy pop culture moments and world events But our personal favorite moments of 2022 were commemorated with a plethora of beautiful out of home advertising campaigns! We’re going to show you some of our favorite ads that made headlines, as well as feature a few of our own clients

Ads That Made the News

One billboard ad that caught the attention of the media was the Man vs Bee display that was constructed in Manchester, England This elaborate OOH (out of home) ad was created to build excitement for the 2022 Netflix series…

Client Spotlight: Next Level Fitness

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Located in Columbia, SC, Next Level Fitness works in providing training to help people succeed in their fitness journey 

Andre Collum, certified body transformation specialist/owner, took what was just a thought and turned it into a reality He started back in 2014, and after seeing the results of the friends around who he provided guidance to, she started to post on social media 

After that, people started to notice him 

“I’ve always been into fitness throughout my life being an athlete of 3 sports, so I could always push myself to the next level,”…

Client Spotlight: Nate Bundles Wigs N Hair Extensions

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At Nate Bundles, “it’s not just hair, it’s a lifestyle” 

When Nate Cole, owner of Nate Bundles, started his business, it wasn’t for the money, but “for the feeling that [he saw] it gave to a woman, after she got her hair done”

Cole has a beautiful aunt with lupus, and a couple of close friends who are breast cancer survivors, and was inspired by them 

“Whenever they would get their hair [done],…

OOH Advertising vs. Online Advertising

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Choosing an advertising medium can be difficult, and there’s often a lot to consider Factors like target audience, budget, and message all contribute to the final decision 

But here’s why we think out of home (OOH) advertising is an excellent option, even today 

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Holiday Ad Design Tips

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The holiday season represents a top spending period for many retailers Due to inflation pressures on consumers this year, holiday gift spending is predicted to drop by $30 billion as consumers decrease their non-food spending during this holiday season Despite this gloomy forecast, many retailers remain optimistic that customers will keep up their purchases

With economic uncertainty on the rise, it is more important than ever to update your advertising strategy and be aware of design trends during this holiday Understanding the most effective designs will build a better connection with customers and set your team up for success…

Client Spotlight: Thrive Consulting Group

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Based virtually in Atlanta, GA, Thrive Consulting Group specializes in a breadth of services meant to help clients build and cultivate success 

Specializing in areas including small business management, credit counseling, grant writing, business credit, and mentorship, Thrive Consulting Group’s goal is to “lead, train and motivate clients to build and cultivate business and personal relationships for success,” while educating clients so that they are knowledgeable in having business portfolios, and have access to capital, investors, and grants 

They have expertise in multiple areas, helping to create unparalleled programs, success,…

Thanksgiving Billboards

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Thanksgiving is a time to spend with family and friends and be grateful for what you have; it also marks the beginning of the holiday shopping season In 2021, approximately 180 million Americans shopped during the holiday period from Thanksgiving to Cyber Monday Despite the ongoing pandemic, there has been a recovery for spending in-store with 665 million Americans shopping on Black Friday last year

With Thanksgiving weekend being one of the busiest shopping periods of the year, you don’t want to miss the chance to capture your audience this season

How to Advertise for the Thanksgiving…