Innovation in Outdoor Advertising  

April 15, 2019 › Published By

Today we are discussing innovation in outdoor advertising Companies are experimenting with new technologies to advertise for their brand and engage their audience Brands are already utilizing augmented reality and data-driven targeting, and will soon be utilizing the potential of driverless cars to fully immerse consumers in their advertising We are going to take a closer look at these innovations in out-of-home advertising (OOH)

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Top 10 Blog Posts of 2018

December 19, 2018 › Published By

As 2018 draws to a close, it’s time to glance backward and celebrate all we’ve done This year, we’ve spent a lot of time going over the basics of outdoor advertising We’ve had a blast covering many of these subjects over the last twelve months, as well as answering frequently asked industry questions

Presented below, we’ve assembled a list of our top 10 most popular blog posts of 2018 These are the posts that had the highest number of views Topics range from examples of interesting OOH to breaking down more complicated concepts into understandable pieces Check out the list below…

Are Billboards Effective Advertising?

December 10, 2018 › Published By

Today we are going to answer a question many people have been asking, are billboards effective advertising? The answer is yes! Billboards are a great way to expand your marketing campaign Americans spend an average of 20 hours in their cars a week, all the while absorbing roadside billboards They are visible 24/7 and cannot be turned off or skipped like other media formats A billboard advertising campaign has a nice return on investment (ROI), increases brand awareness and drives sales

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Who Prints Billboards?

November 26, 2018 › Published By

As you drive or walk past giant advertisements, you are probably wondering, who prints billboards? How do these huge posters get printed and put up overnight? Printing is a key part of billboard production Billboard images need to be vibrant and clear Getting the perfect billboard comes down to the printing process Today, we are going to take a look at who prints billboards and how they are printed!

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What Are Billboards Good For?

October 23, 2018 › Published By

In today’s blog post we are going to answer a question we get frequently, what are billboards good for? Billboards are good for capturing a massive audience and getting your brand noticed! Billboards are a powerful out-of-home advertising tool On average each of us spends upwards of 20 hours per week in our cars This is a huge amount of time spent on the road with the potential of seeing your billboard With a creative design and meaningful message, people will remember your billboard long after they get out of their car  

A Quick History of the Highway Beautification Act

August 6, 2018 › Published By

The billboard industry has a rich history of how it evolved to the modern-day Over the past several decades, the US government created various acts to limit the number of billboards and create size, lighting, and spacing regulations These aspects vary by state, so there are no federal billboard regulations (more…)

What is Out-of-Home Advertising?

July 23, 2018 › Published By

When you come across the phrase “Out-of-Home advertising” it may cause some confusion and have you asking, “well, what is Out-of-Home advertising?” Truthfully, we all know what OOH advertising is and we probably see some form of it in our everyday lives Out-of-Home (OOH) advertising represents all media formats specifically intended to reach consumers from outside of the home (more…)

What Are Billboards Made Out Of?

July 18, 2018 › Published By

A question that people commonly ask us is what are billboards made out of? When it comes to the material most used to create traditional billboards, the answer is polyvinyl chloride (PVC) and polyethylene (PE) PVC has been the frontrunner in the billboard industry for decades In recent years, PE has been introduced as a recyclable alternative in the billboard industry No matter which option you choose, both are highly advantageous and serve as great materials to be used for the production of billboards Now, let’s take a closer look at each of the two and what they have to offer

A Brief History of Billboard Advertising

June 13, 2018 › Published By

When it comes to pinpointing the first billboard advertisement in history, you may get mixed answers Some attribute the earliest billboards with the ancient Egyptians as their obelisks communicated government laws and information to its citizens While this may not truly be the first billboard, this along with other pivotal moments in history helped pave the way for the modernized billboard industry we know today (more…)

The Benefits of Billboard Advertising

May 30, 2018 › Published By

With various forms of advertising to choose from, it can be difficult for a business to pinpoint which format will best suit an upcoming campaign As one of the oldest forms of advertising, billboards stand the test of time with their continued effectiveness Let’s break down the number of benefits billboard advertising has to offer and why it could be the ideal format for you (more…)