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What is OOH Advertising?

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While navigating through billboard and marketing websites, you’ve probably come across the term OOH (out-of-home) advertising, so what is it exactly? Essentially, out-of-home advertising is any advertisement that is experienced while outside of your home; pretty self-explanatory, right? The most common examples are billboards and other large formats like wallscapes 

OOH advertising is a bustling industry with a plethora of businesses specializing in the operations of OOH-based media, just like us Since you’re here, stick around and embark on an exploration of this fascinating field of advertising Here are the broad categories…

DOmedia Opens Availability API to Out-of-Home Media Operators

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DOmedia announced it will open its real-time inventory data API to all out-of-home (OOH) media operators, beginning in June 2022 The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform as well as BillboardsIncom, the only e-commerce platform giving advertisers access to all OOH formats across the US and Canada DOmedia’s enterprise tools have facilitated OOH campaigns for agencies representing over 40% of Forbes’ 100 Most Valuable Brands OOH media sales on BillboardsIn increased 500% in 2021 and are expected to exceed that pace in 2022

Why Billboards?

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Considering advertising options can be tricky, stressful, or just straight-up confusing, especially for small businesses There are so many options—like advertising online, on TV, or even on the radio,—and figuring out what’s best for you is a really tough decision 

The good news is: we’re here to help you achieve all of your advertising dreams (and, hopefully, much more) with the perfect billboard for your business 

As billboard nerds, we’re a little biased, but we’ve got out of home advertising down to a T and here’s why billboards are a stellar…

How Billboards Are Put Up

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When driving past billboard advertisements, their massive scale may give the impression that they require a vast amount of time and work in order to produce However, the process has become incredibly streamlined over the years 

Some advertisements come in the form of wall murals that are painted directly onto plywood, or brick walls in urban areas More commonly, however, most use lithographic prints on vinyl tarp sheets, which is what we’ll explore first

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When Were Billboards Invented?

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The billboard industry spans nearly two centuries, and many factors have contributed to the evolution of this sprawling advertising medium

From the sandy roads of ancient Egypt to the bustling lanes of 15th century London, the billboard industry can trace its origins across distant lands and time Let us focus in on a specific point in history that really lead to the fruition of billboard advertising 

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How and Why Billboards Work

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Billboards have been a staple of the advertising world for quite some time, so why and how do they work so effectively?

Billboards are one of the oldest and strongest ways to advertise products, services, and messaging They are considered a form of out-of-home media, which is any type of advertising that is experienced outside of a person’s home, like bus stop ads and airport kiosks 

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How Billboards Are Made

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The billboard posting and design process is fairly extensive, and the evolution of this process is quite fascinating

The process of making—or posting— a billboard ad begins with the buyer The leading question of any outdoor advertising project is, “What is the buyer’s vision?” After spending a couple hundred or even thousands of dollars on billboard space, it’s important that the buyer is able to bring their ideal advertisement to life 

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Can you Recycle Billboards?

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Not only can billboards be recycled, but they can also contribute to the health of the environment!

With the mass amount of billboards located across North America, it’s fortunate that they’re capable of being an eco-friendly way of advertising Traditional billboards can be recycled into moving palettes, backpacks, tote bags, and even surfboard bags In 2019, Lamar Advertising Company announced that it would be repurposing 2 million pounds of PVC (polyvinyl chloride) and 3 million pounds of PE (polyethylene) materials that billboards are made of 

Outdoor Advertising Advantages

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Today we will be highlighting outdoor advertising advantages Outdoor advertising has been around since the 1800s and the first recorded billboard for rent was in 1867 Outdoor advertising has survived and thrived for over 200 years so it only makes sense that there are many advantages of utilizing an outdoor advertisement As consumers, we see out-of-home (OOH) advertising almost every day Outdoor advertising is a way to be seen by many eyes on any given occasion For this reason, it is best utilized for broader messages, branding and support campaigns

What Do Billboards Advertise?

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Today we are going to answer the question, “what do billboards advertise?” The short answer is everything Billboards are used to promote businesses, brands, and products in every industry In a time with emerging technologies and mobile smartphones, there are plenty of new ways to deliver targeted advertisements to consumers, but the one advertising format to stay on top of the advertising landscape is outdoor advertising From traditional billboards to interactive digital displays, wallscapes and transit advertising, outdoor advertising is everywhere Any industry can take advantage of the huge reach out-of-home (OOH) advertising offers! We are going…