OOH Advertising on a Budget

January 17, 2023 › Published By

When people think of out-of-home (OOH) advertising, they often picture massive highway billboards or huge lit-up signs in a big city
Those are great examples, but there’s a huge assortment of other options, many of them perfect for advertising on a budget Here are several ideas for choosing an ad that will satisfy your wallet, too!

1Pick an Alternative Ad Format
Large billboards are great, but they’re not the only effective OOH format

Posters & junior postersSmaller versions of billboards that can sometimes run under $1,000, depending on location and availability
Programmatic adsTailored to…

Is OOH Worth It?

January 3, 2023 › Published By

Perhaps you’ve heard of OOH before, but if not, you’re probably wondering what this funny little acronym means!
OOH (out-of-home)A type of advertising, like newspaper, TV, and digital, that includes pretty much any ad you find outside your home
BillboardsBus benchesGym & restaurant screensWallscapesMovie theater pre-roll
OOH has its skeptics Isn’t it a dying form of advertising? Do people even pay attention to billboards? Is it worth it?
Yes!Maybe we’re a little biased, but OOH is absolutely worth it Here’s why
An Impressive Return on Investment
Many people don’t realize…

Our Favorite Billboards of 2022

December 27, 2022 › Published By

2022 was an eventful year, full noteworthy pop culture moments and world events But our personal favorite moments of 2022 were commemorated with a plethora of beautiful out of home advertising campaigns! We’re going to show you some of our favorite ads that made headlines, as well as feature a few of our own clients

Ads That Made the News

One billboard ad that caught the attention of the media was the Man vs Bee display that was constructed in Manchester, England This elaborate OOH (out of home) ad was created to build excitement for the 2022 Netflix series…

Modern OOH Advertising

November 1, 2022 › Published By

Out of home (OOH) advertising has gone through many forms and changes throughout the years to become what it is today Ever since it originated, this advertising style has been a successful tool for businesses to promote their message to a large audience OOH advertising has changed a lot over the years, however, and we’re going to show you a bit of how it began, and what it looks like now!

A Brief History of OOH Advertising

OOH (out of home) advertising has been around for hundreds of years In America, billboards rose in popularity beginning with circus poster advertisements,…

Scary Bad Ad Design

October 25, 2022 › Published By

When you think of Halloween horror, you may think of ghosts, monsters, or haunted house villains But here at BillboardsIn, the thing that scares us the most is unsightly ad designs This Halloween, instead of watching your favorite horror movie, grab some candy and check out some of these chilling examples of what not to do when putting up an out-of-home advertisement

Too Many Words and Images

One of the scariest mistakes a person could make when designing a billboard ad is cluttering it with too much stuff As great as it would be to have potential customers read an…

Spooky Billboards

October 18, 2022 › Published By

Halloween is a widely popular holiday in the United States In 2021, 65% of Americans planned to celebrate this haunted celebration Additionally, this is a high-spending holiday—last year, Americans spent a whopping $1014 billion for Halloween Individually, Americans who are celebrating tend to spend around $100 per person on treats, costumes, cards, and décor Experts predict that Halloween spending may be at an all-time high in 2022

We believe that this special day doesn’t need to be strictly for trick-or-treating—it can be a great opportunity for a business to advertise as well! Whether your business revolves around…

Billboards for Sports Teams

September 27, 2022 › Published By

Watching sports, both in-person and at home, has been a popular American pastime for decades There are a whopping 152 total major league sports teams in the US today (in addition to the variety of minor league teams that have a huge following—for example, over 41 million fans attended minor league baseball games in 2019), and 350 division 1 NCAA teams This doesn’t include the plethora of division 2 and 3 sports teams that exist at colleges across the US As a sports team, you have a lot of competition for viewers

With so many…

Billboards for Movies and TV

September 20, 2022 › Published By

Movies and television have been a popular source of entertainment in North America for decades In 2021 alone, there were 403 new movies released in the US and Canada, and a record-breaking 559 new scripted television shows released across a variety of different streaming platforms Additionally, it has been reported that around half of Americans utilize streaming services to watch their media, which is a dramatic switch from traditionally popular live television and movie theater experiences

With so many options of where and what to watch, how do you make your show or movie stand out…

Billboards for Religious Reasons

September 13, 2022 › Published By

We live in a world where religious diversity is ever-present It is estimated that there are over 4,000 different religions practiced around the world today, and a 2020 census of religions in the United States estimates that around 75% of Americans identify with a religious group Additionally, many people today consider themselves spiritual without necessarily categorizing themselves as religious

There are lot of reasons why you may want to run an advertisement for a religious reason, such as to promote your place of worship, advertise your or faith-based business, or to make known some of the fundamentals…

Billboards for Barber Shops

September 6, 2022 › Published By

Barbershops are the classic spot people picture when they think of men’s grooming Many shops sport the iconic red, white, and blue barber pole on the exterior, cementing a nostalgic and timeless look that many attribute to these haircutting businesses But these shops don’t just cut hair, they often offer additional services like beard and mustache trimming and scalp massages, and they also often sell specialty hair products alongside

Demand for barbers is actually on the rise, too—so how do you set your shop apart to make sure that potential clients pick you among the options? Well,…