A Guide to OOH Formats
Purchasing an out-of-home (OOH) ad can be overwhelming. With so many options, how do you know which fits your message best?
Consider this your starter pack: here are some of our most popular formats and the highlights of each, so you can pick the perfect ad.
Static vs. Digital
Your ad is a physical vinyl posted to the board, and it’s the only one displayed.
Electronic ads that run about 8–15 seconds per cycle, usually shared with a few advertisers. No production or installation costs—once we send your creative to the vendor, it can start running!
Our Most Popular Ad Formats
Bulletins (Billboards)
The classic: big, bold ads in high-traffic areas like cities and highways.
Static + Digital
Posters
Slightly smaller and lower to the ground, easier for city traffic to see, and usually less expensive.
Static + Digital
Junior Posters
Smaller still and closer to the ground, ideal for street traffic and pedestrians.
Wallscapes
Massive ads on the sides of city buildings, among the most noticeable OOH formats.
Static + Digital
Digital Billboard Trucks
Giant screens on trucks, sold in 8-hour cycles for as little as one day, following your route within a 20-mile radius. Sound and video supported.
Urban Panels
Freestanding sidewalk kiosks that are impossible for pedestrians to ignore.
Static + Digital
Transit Shelters
Ads on bus shelters, seen by riders and passersby, with long impression times as people wait.
Static + Digital
Bus Benches
Ads on the backs of bus stop seats, right in front of viewers, making phone numbers and URLs easy to read.
And That’s Not All
Believe it or not, there are even more advertising options. Visit BillboardsIn.com to see what’s possible for you!
