What is Geofencing?
Want to combine the benefits of out-of-home (OOH) advertising with mobile advertising? Geofencing may be perfect for you!
This innovative format targets potential customers in a specific location range, serving them ads across a variety of apps while they’re within it.
Using a combination of GPS and RFID technology to create a virtual boundary that triggers a response when a mobile device enters or exits it.
The Perks of Geofencing
Target a Specific Area
Target viewers in a specific location and customize your ads for that audience. An ice cream shop might geofence the area around its own store, or even around competing shops.
Reach People in the Right Mindset
People in your geofenced area may already be thinking about what you offer, giving you a big advantage. For example, a tutoring service could geofence a local college, where most people fit its ideal audience.
Reach a Large Audience
Geofenced ads run across over 100,000 mobile apps, so most smartphone users who enter your area are extremely likely to see your ad.
To Sum It Up
Visit billboardsin.com to learn more about geofencing and our other OOH advertising options!
