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Our Favorite OOH Ads from 2021

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As the year comes to a close, I was excited to look back at some of my favorite out-of-home (OOH) advertisements of 2021 

One of the ads that stuck out to me the most was this Squid Game wallscape that was part of a pop-up at Itaewon Station in Seoul Advertising the popular Netflix series, this ad covers a large wall and features the piggy bank that is prominently shown in the series

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How Billboards Enhance Sports

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Watching sports is one of the most popular pastimes across the world, so naturally, there’s a booming billboard industry behind it

Today, we’re going to be exploring some of the most unique sports billboards that have been produced! Billboards are a great tool to promote sporting events, teams and even specific athletes  (more…)

Billboards in Popular Culture

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Billboards are used to advertise a wide variety of products, services, and other media, but one of the more fun and exciting categories of billboard advertising is popular culture

From Soundcloud rappers to Blockbuster films, billboards have been erected to bring more plays, views, and purchases to the media being advertised But aside from being prominent advertisements in our real lives, they are also often displayed within forms of entertainment 

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Billboards in Japan

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Since the mid-1830s, billboards have been an effective form of advertising around the United States With big-name players (like Netflix and Spotify), local advertisers, and the occasional individual sending out a personal message for someone important, billboards have proven to be hot across the country 

But even outside of the US, billboards are used to create vibrant advertising campaigns, and one of the most prominent countries regarding out of home (OOH) advertising is Japan 

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Netflix and Billboards

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Netflix employs some ingenious uses of billboards Similar to Spotify, their billboards do a great job of engaging audiences and expressing the corporation’s personality

Netflix is considered a dominant player in the world of streaming services Offering a selection of over 5,000 TV shows and movies, Netflix was one of the first companies to deliver a wealth of entertainment to the comfort of people’s homes

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Billboards and Music Releases

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Billboards are the perfect medium for promoting music artists, album releases, and other things relating to the music industry to a wide variety of people 

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The Movie Industry & Billboards

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Billboards are an incredible method for promoting the release of movies Oftentimes, it’s not just a form of advertisement—the movie industry pushes billboards to be an art form in many cases

To highlight this very notion, let’s explore some of the legendary billboard campaigns Every billboard has a theme that’s unique to the style and tone of the movie It’s the perfect way to generate hype 

While many agree that Godzilla (1998) was a bad movie, it definitely had a brilliant marketing campaign See below some of their brilliant utilizations of…

Fan-Sponsored K-Pop Billboards

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Billboard advertising continues to be one of the most prominent forms of advertising globally, with advertisers ranging from parents wanting to wish their children a happy birthday, to major brands like Apple advertising new products, and everything in between 

Recently, even K-pop fans worldwide have been dipping their toes into billboard advertising, on behalf of their favorite artists

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Apple Billboard Ads

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Have you seen these Apple billboard ads? In 2015, Apple began the “Shot on iPhone” campaign that started one of the company’s biggest marketing campaigns to date The mission of this campaign was to have iPhone users all around the world capture images on their iPhone to be used on billboards, commercials, and other various ads Apple already had billboards promoting new products and services, but they now had enough material to run one of the largest billboard ad campaigns ever, using photos taken by strangers This campaign featured user-taken photos on 10,000 billboards…

Great Billboard Ads

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At BillboardsIn, we always keep an eye out for great billboard ads If you haven’t already, check out Five Memorable Billboards and The Best Billboard Ads to see some more of our favorites! From celebratory to clever, to over the top, we will explain why these are four great billboard ads

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