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Wallscape Advertising

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Wallscape advertising is the largest form of outdoor advertising Wallscapes are elaborate advertisements placed directly on the sides of buildings They can be found on the sides of apartment buildings, parking garages, construction sites, and other high profile buildings throughout cities Wallscapes are usually located in high-traffic metropolitan areas Today we are going to take a look at the benefits of wallscape advertising!

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Advertising With Vehicle Wraps

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Advertising with vehicle wraps is the best way to get your advertisement seen all over the city These vehicles drive everywhere, broadcasting your advertisement to consumers that otherwise may not be exposed to your other out-of-home advertising Advertising on multiple vehicles increases the chance of pedestrians being exposed to the ad repeatedly According to the OAAA, 58% of people buy a product after seeing an outdoor advertisement after five exposures

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Mobile Billboard Trucks

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Mobile billboard trucks have posters mounted aerodynamically to the vehicle They target consumers where they work, shop and spend time They drive purposefully planned routes to reach the desired consumer Mobility allows advertisers to strategically place their ads when and where it matters most No other media format can offer the moveability of a custom route to consumers based on geography and demography With the different types of mobile billboard trucks, you have the option to add a consumer interaction into your marketing campaign These trucks can be used to distribute samples or special deals Now let’s…

Subway and Rail Advertising

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Subway and rail advertising puts your advertisements right in front of a diverse audience as they commute across the city every day In New York City, about 56 million people ride the subway each day These riders are looking for distractions on their commute Subway and rail advertisements are targeting your audience when and where they will be engaged Utilizing multiple media formats allows you to surround your audience with content and create brand awareness throughout their commute With so many people exposed and various ways to advertise, you are reaching a huge and diverse crowd!

Street Furniture Advertising 101

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Street furniture advertising is one of the major categories of out-of-home media It involves ad displays that are featured mainly on public amenities and other freestanding units Street furniture advertising is a great method of advertising because of their eye-catching locations near city hubs, bus stations, airports, and so on Their visibility makes it easy to be seen by walkers and motorists alike With this, it’s possible to strategically place ads in areas that target and reach key portions of your audience (more…)

All About Car and Truck Wraps

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Car and truck wraps are a form of advertising that utilizes the exterior of the vehicles as a way to reach consumers They are not to be mistaken for mobile billboards which are a different form of vehicle-based advertising Car wraps are advertisements that go onto personal or company-owned cars, while truck wraps are advertisements that go onto freight trucks

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What is Phone Kiosk Advertising?

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Today, we’re going to be looking at phone kiosk advertising Phone kiosk advertising includes all the displays you see attached to the exterior of payphone enclosures There are options to use a classic poster style or digital backlit displays that brighten up the night Sizing of displays also varies as you can choose to cover one side of the kiosk or wrap around the entirety of the kiosk (more…)

What Are Mobile Billboards?

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Mobile billboards refer to moving billboard displays that are commonly found on the sides of specialized vehicles These vehicles are designed for marketing purposes; they offer flexibility and control for strategic execution This differs from truck side advertising which involves displays placed on trucks running designated routes for shipping purposes in city areas or on interstate highways With mobile billboards, you can design customized routes that capitalize on peak times and locations For instance, they can travel in areas that are dense with your target demographic or park in highly-populated areas like sports arenas, concert venues, and city centers…

Taxi Advertising

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With similar benefits to bus advertising, taxi advertising is an effective way, for big and small businesses alike, to promote their brand, services, or products Since taxis drive around in crowded cities, your advertisement will widen your audience reach and target diverse groups of people Not to mention, cabs drive in slow-moving traffic which gives ample time for city-goers to absorb your eye-level ad On top of that, cost-effectiveness is a huge perk to taxi advertising because of its low cost per impressions Below are some of the options taxi advertising has to offer!

What is Bench Advertising?

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Benefits of Bench Advertising
Bench advertising is a form of street furniture advertising that lets businesses engage with consumers near bus stops and bustling, urban areas It offers optimal markets to advertise in with available ad space in countless cities Bench advertising is an impactful way to promote any business (more…)