Airport Advertising

June 6, 2018 › Published By

With billions traveling on scheduled flights annually, it’s apparent that airport advertising is an impactful way to capture a large audience In fact, frequent flyers are highly responsive to airport advertising with 80% noticing the media and 42% taking action like visiting a website, going to a store, or learning more about a product, brand, or service It’s no wonder that airport advertising is an ideal way for you to promote your business especially with all these options below! (more…)

What is Bus Advertising?

May 18, 2018 › Published By

Bus advertising consists of all the advertisements that go in and around the interior or exterior of the bus One of the greatest advantages of bus advertising is that it can’t be ignored Unlike radio, internet and TV, bus ads can’t be skipped or turned off, giving plenty of opportunities to engage your audience Now, let’s take a drive into exterior and interior bus advertising and what they have to offer (more…)

The Rundown on Cinema Advertising

May 10, 2018 › Published By

Cinema advertising consists of all advertising that is done within a movie theatre complex These are categorized into two types, which are on-screen advertising and in-lobby advertising They can be used together or independently of each other Whether you plan to use on-screen or in-lobby, both attract the highly-desired and hard-to-reach audience of moviegoers Let’s take a look at a rundown of each type

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Traditional vs. Digital Billboards: Choosing the Right Format

April 26, 2018 › Published By

In the age of everything being digital, it’s natural to assume digital billboards are superior to that of traditional, static billboards However, there are clear advantages to both formats and multiple factors to consider when deciding between the two When it comes down to it, the smartest choice between a static billboard and a digital billboard is the one that works best for your campaign

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REALITY CHECK: Outdoor vs Digital Ads

April 13, 2018 › Published By

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people (more…)