All About Car and Truck Wraps

August 20, 2018Published by

Car and truck wraps are a form of advertising that utilizes the exterior of the vehicles as a way to reach consumers. They are not to be mistaken for mobile billboards which are a different form of vehicle-based advertising. Car wraps are advertisements that go onto personal or company-owned cars, while truck wraps are advertisements that go onto freight trucks.

Both forms present numerous benefits that make them an effective advertising method. For starters, car and truck wraps are displayed in a captive environment where consumers can’t “skip” the ad or change the channel or radio station. These wraps are even more impactful in slow traffic and at stoplights. Also, given their clear visibility and large mileage, these wraps generate thousands of impressions. This makes for a low CPM and gives you true value for your investment.

Now, we will take a closer look at car and truck wraps to see what they individually have to offer!

Car Wraps

Car wraps are advertisements displayed on cars from specialized companies or owned by individuals paid to have their cars wrapped in a company’s advertising. With wraps on individually-owned cars, you can select drivers whose driving styles fit your campaign’s needs. You can select drivers who typically drive in areas that are dense with your target audience. With wraps on company-owned cars, you can select one or multiple cars that will have customized routes. Also, with company-owned cars, you can choose to get an entire fleet to create an even greater impact.

In addition, car wraps offer different sizing options to help keep within your budget. Typically, car wraps have the following options: panel, partial, and full. Panel wraps include smaller-sized displays featured on either side of the car. Partial wraps use all the space on one side of the car. Lastly, full wraps cover the entire car in your advertisement.

Truck Wraps

Truck wraps are advertisements displayed on freight trucks with designated routes. They have an abundance of options similar to bus advertising which makes it easy to stay in an ideal price range. In terms of options, you can select wraps that stretch around the full truck, displays wrapped onto one side of the truck, and finally, smaller-sized displays placed on the sides or back of the truck. Additionally, these freight trucks can have routes within a certain city or along interstate highways and state routes.

Decked out in brand colors, wrap advertising on trucks is hard to miss!

Want to DRIVE sales or brand awareness? Go to BillboardsIn.com to look into the possibilities with car and truck wraps!