Subway and Rail Advertising
Subway and rail advertising puts your advertisements right in front of a diverse audience as they commute across the city every day. In New York City, about 5.6 million people ride the subway each day. These riders are looking for distractions on their commute. Subway and rail advertisements are targeting your audience when and where they will be engaged. Utilizing multiple media formats allows you to surround your audience with content and create brand awareness throughout their commute. With so many people exposed and various ways to advertise, you are reaching a huge and diverse crowd!
Exterior and Interior Wraps
Wrap your advertisement across the entire exterior of a subway train or cover the walls, seats, and floors of the interior to make a huge impression! Combine the exterior and interior to give people a total creative brand experience. As the train travels from station to station or runs by highways, your advertisement is seen by millions of executives and trendsetters. Give commuters something to talk about!
Target your audience right next to their seat on their everyday commute. Interior signage allows riders to read an observe your advertisement at eye level. Horizontal or vertical signage gives you creative freedom with your ads. Interior subway signage has the potential for longer viewing time as passengers wait for their destination.
Platform posters are placed along the walls of the subway platform. Your advertisement will become part of people’s daily commuting patterns. Make your ad front and center as commuters wait for their train.
Digital displays incorporate video, sound and sometimes an element of interaction to get commuters involved. Augmented reality is also being used to completely engage the customer base in a game while they wait for their train. Digital displays capture your audience’s attention in a positive and memorable way!
Turnstile advertising commands the attention of riders as they enter and exit the subway station. Place your ad on the arm of the turnstile or on the front panel for people to interact with your message as they pass through. Turnstile ads are a prominent presence with multiple points of exposure.
Get your subway and rail advertising campaign on track with BillboardsIn!