What is Bus Advertising?

May 18, 2018 › Published By

Bus advertising consists of all the advertisements that go in and around the interior or exterior of the bus One of the greatest advantages of bus advertising is that it can’t be ignored Unlike radio, internet and TV, bus ads can’t be skipped or turned off, giving plenty of opportunities to engage your audience Now, let’s take a drive into exterior and interior bus advertising and what they have to offer (more…)

Why Use Advertising?

May 14, 2018 › Published By

For small businesses, a big question to consider is if advertising is worth the investment The answer is absolutely! Advertising drives brand awareness, helps target customers, keeps your company competitive, and ultimately helps to reach your financial goals Now, let’s dive a little deeper into these reasons to show how advertising can benefit you

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The Rundown on Cinema Advertising

May 10, 2018 › Published By

Cinema advertising consists of all advertising that is done within a movie theatre complex These are categorized into two types, which are on-screen advertising and in-lobby advertising They can be used together or independently of each other Whether you plan to use on-screen or in-lobby, both attract the highly-desired and hard-to-reach audience of moviegoers Let’s take a look at a rundown of each type

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The Need-to-Know Organizations of Outdoor Advertising

May 4, 2018 › Published By

Though outdoor advertising is one of the oldest forms of advertising, it’s an industry that continues to see change and innovation These advancements are sparked by the proactive community of organizations and companies connected to out-of-home (OOH) media  Whether you’re completely new to the OOH ad industry or trying to familiarize yourself further, these are the key organizations that you should be aware of (more…)

Traditional vs. Digital Billboards: Choosing the Right Format

April 26, 2018 › Published By

In the age of everything being digital, it’s natural to assume digital billboards are superior to that of traditional, static billboards However, there are clear advantages to both formats and multiple factors to consider when deciding between the two When it comes down to it, the smartest choice between a static billboard and a digital billboard is the one that works best for your campaign

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REALITY CHECK: Outdoor vs Digital Ads

April 13, 2018 › Published By

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people (more…)

How to Design a Billboard

April 5, 2018 › Published By

Designing the perfect billboard can seem daunting Although billboards are seen by the masses, they are often only viewed for a couple of seconds Billboard ads need to be bold, clear, and concise to capture the fleeting attentions of passersby This post will outline the billboard design process, and attempt to arm readers with a variety of helpful tips that can be used to create designs that are sure to stand out (more…)

What are the Average Sizes of Billboards?

March 3, 2018 › Published By

Billboards come in a wide variety of sizes Although the big, bold billboards often found lining US highways are very recognizable, they only represent one billboard sizing option out of many This post will outline the dimensions of the three most common billboard formats, and explain some practical situations where each format might excel

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Does Billboard Advertising Work?

February 1, 2018 › Published By

Billboard advertising is effective 71% of Americans report consciously looking at billboards while driving as a source for information This prevalent Out-of-Home (OOH) format is popular, versatile, and efficient This post will examine the traits that make billboard advertising great and explain the many ways that billboards make an impact on consumers (more…)