How to Buy Local Billboard Ads: Start to Finish Guide

January 5, 2018 › Published By

Billboard installation is a process that takes time and must be approached thoughtfully When viewing a completed billboard it can be easy to dismiss all the hard work that it probably took to take that billboard from a simple idea to a completed installation There are numerous stages and steps that must be considered before placing a billboard advertisement This post will outline these various steps and attempt to emphasize the importance of each (more…)

The Value of Outdoor Ads

October 1, 2017 › Published By

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people (more…)