Blog

QR Codes and Out-of-Home Advertising

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Over the past few years, QR codes have been one of the go-to calls to action for marketers and advertisers everywhere Whether they’re at the bottom of a newsletter, included at the end of a book, or plastered all over a poster, they’re all over the place—including in out-of-home (OOH) advertisements 

And, for the most part, this is for good reason: when working with printed materials, links can get lost in the rest of the content included in your project, or they could just be way too long to expect someone to type out manually So,…

Bench Advertising

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We continually introduce new advertising formats to help you craft customized campaigns, including one of our recent additions is bench advertising, which lets you reach a diverse audience in public spaces

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Direct Mail Advertising

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We’re regularly rolling out exciting new advertising formats so you can build a highly customized campaign to fit your goals One of our most recent additions is direct mail advertising; this format allows you to advertise to a broad customer base from the comfort of their home 
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Programmatic Advertising

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If you’ve read our other articles about our ad offerings, you know we’re no stranger to innovative and exciting ways to take advantage of the benefits of out-of-home (OOH) advertising This one is no exception: let us introduce you to the world of programmatic advertising, a novel and highly customizable way to buy and use OOH ads!
What are programmatic ads?
Traditional OOH, like billboard ads, require you to select a…

Advertising With 2D Projections

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Here at BillboardsIn, we’re big fans of traditional out of home advertising (billboards are in our name, after all!)—but we’re also big into new, exciting advertising formats as well One of our current faves is 2D projection advertising, which allows you to display your message in a show-stopping way Let’s dive into how it works, as well as some of the perks of this ad format

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Mobile Retargeting

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It can be tricky to decide how to best promote your business to potential customers Traditional and digital advertising both have their benefits and flaws, so how do you best combine them to create an effective ad campaign?

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A Guide to OOH Formats

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Purchasing an OOH (out-of-home) advertisement can be an overwhelming task; there are so many options to choose from—how do you know which one will be the best fit for your message? Consider this your starter pack: below are some of the most popular formats we offer, and we’re hitting the highlights of each one so you can pick the perfect ad for you

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Choosing the Right Ad Format

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Are you struggling to find the right ad format for your next marketing campaign? There are many ways to tackle a marketing campaign to best suit your needs This blog post will elaborate on the types of ad formats and how they can be beneficial to you and your business

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Golf Course Ads

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You’re likely already familiar with traditional OOH (out-of-home) advertising formats, such as billboards, bench ads, and bus wraps These advertisements are excellent for catering to a variety of different people and their interests—but as OOH grows, new and highly targeted formats have emerged, which allow advertisers to get their message in front of a specific set of viewers An excellent new example of this is golf course ads! (more…)

What is Geofencing?

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If you’ve ever wanted to combine the benefits of OOH (out of home advertising) with the benefits of mobile advertising, geofencing advertising may be perfect for you! This innovative new advertising format allows you to target the potential customers in a specific location range, sending them targeted ads on a variety of apps when they are within range

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