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Client Spotlight: Magneco-Metrel

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Since merging back in 1981, Magneco-Metrel has been an American owned and operated company in the industrial manufacturing industry, making the materials that go into the processing of aluminum, steel, glass, and cement, specializing specifically in ceramics 

The original inventor of colloidal bonded silica, Magneco-Metrel uses proprietary technology—including their closed silica bonded ceramics—to help their customers save time and energy 

Magneco-Metrel is largely focused on their signature product, the MetPump, which “promotes extraordinary properties such as superior hot strength and mechanical strength,” and “resist[s] thermal…

Client Spotlight: Munashe Kaseke – Send Her Back and Other Stories

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Send Her Back and Other Stories is a collection of multicultural fiction short stories written by Munashe Kaseke and will be released later this month, on July 25 

Capturing the experience of the immigrant black woman in the United States, Send Her Back and Other Stories tells the stories of complicated Zimbabwean female protagonists as they deal with their identities, handle their identities, microaggressions, and sexism 

An excerpt from the back cover reads: 

“ These are not only stories of overcoming, they’re also marked by characters who’ve…

Client Spotlight: David Hunter Ellis – The Lion That Lions Fear

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The Lion That Lions Fear written by David Hunter Ellis is a coming of age epic that was released last month on Jun 19, 2022 

The story follows Kevin Hunter, a six-year-old black child as he is taken from the streets of Baltimore to the streets of Philadelphia where he is raised by his mother—who is addicted to drugs—and loomed over by her violent pimp 

Kevin ends up escaping his horrible childhood to become an incredible athlete, but overcoming his past isn’t an…

Client Spotlight: Cormetech

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When looking for a new job, many people are interested in both finding a position at a company that aligns with their core values and finding a position that they will do well in 

For residents of Tennessee and North Carolina, open positions at CORMETECH may be viable options 

CORMETECH is one of the leaders in environmental technologies and manufactures environmental catalysts, helping customers clean up the air 

Focused on pollution prevention, CORMETECH’s culture is centered around innovation and improving processes, products, and services while complying with legal and…

Billboards for Salons

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We’ve written previously about billboards for the cosmetics industry, but what about switching to the service side of the beauty industry and considering billboards for salons, spas, or other cosmetologist services? 

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Comedic Billboards

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When working on an outdoor advertising campaign, designing the artwork and writing the copy are arguably the most important (and most fun) steps in the billboard buying process 

Experimenting with colors, sorting through image options, and brainstorming catchy slogans that fit your brand can be mentally taxing, though—especially if you’re trying to grab the viewer’s attention with something that will bring a smile to their face 

So in honor of the perfect harmony that is comedic genius and billboard advertising, here are some of our all-time favorite funny, witty, or just straight-up clever billboards 

Billboards for Bakeries

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For many, bakeries are some of the happiest places in town The smell of freshly baked bread and pastries, colorful displays, custom made cakes, and incredible coffee are both comforting and exciting—especially when coming from a small business  (more…)

Why Billboards?

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Considering advertising options can be tricky, stressful, or just straight-up confusing, especially for small businesses There are so many options—like advertising online, on TV, or even on the radio,—and figuring out what’s best for you is a really tough decision 

The good news is: we’re here to help you achieve all of your advertising dreams (and, hopefully, much more) with the perfect billboard for your business 

As billboard nerds, we’re a little biased, but we’ve got out of home advertising down to a T and here’s why billboards are a stellar…

Beauty Industry Billboards

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The cosmetics industry is ever-changing From new skincare products to new makeup trends, it seems like there’s always something new going on

A few years ago, it was bold, thick eyebrows and matte liquid lipstick (and Anastasia Beverly Hills DIPBROW had quite the moment) Now, it seems that eyelash extensions are hotter than ever, not to mention all of the other microtrends of the past few years like fake freckles, dramatic blush,…

Influencer Billboards: Making a Statement

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Co-Wrote with Robert Cumberlander 

Influencers are masters at making statements, whether it’s via flashy Instagram post, funny tweet, or YouTube vlog They usually like big, grand gestures that will not only get them exposure, but maybe even result in some additional content, and often, that means reserving their very own billboard 

Influencers are often people that already have a pre-established large followings A lot of influencers are reality TV stars, YouTubers, or even TikTok stars Audiences are obsessed with these peoples’ lifestyles, and by engaging with the products that these celebrities promote, they can feel one…