A Brief History of Billboard Advertising

June 13, 2018 › Published By

When it comes to pinpointing the first billboard advertisement in history, you may get mixed answers Some attribute the earliest billboards with the ancient Egyptians as their obelisks communicated government laws and information to its citizens While this may not truly be the first billboard, this along with other pivotal moments in history helped pave the way for the modernized billboard industry we know today (more…)

Airport Advertising

June 6, 2018 › Published By

With billions traveling on scheduled flights annually, it’s apparent that airport advertising is an impactful way to capture a large audience In fact, frequent flyers are highly responsive to airport advertising with 80% noticing the media and 42% taking action like visiting a website, going to a store, or learning more about a product, brand, or service It’s no wonder that airport advertising is an ideal way for you to promote your business especially with all these options below! (more…)

The Benefits of Billboard Advertising

May 30, 2018 › Published By

With various forms of advertising to choose from, it can be difficult for a business to pinpoint which format will best suit an upcoming campaign As one of the oldest forms of advertising, billboards stand the test of time with their continued effectiveness Let’s break down the number of benefits billboard advertising has to offer and why it could be the ideal format for you (more…)

What is Bus Advertising?

May 18, 2018 › Published By

Bus advertising consists of all the advertisements that go in and around the interior or exterior of the bus One of the greatest advantages of bus advertising is that it can’t be ignored Unlike radio, internet and TV, bus ads can’t be skipped or turned off, giving plenty of opportunities to engage your audience Now, let’s take a drive into exterior and interior bus advertising and what they have to offer (more…)

Why Use Advertising?

May 14, 2018 › Published By

For small businesses, a big question to consider is if advertising is worth the investment The answer is absolutely! Advertising drives brand awareness, helps target customers, keeps your company competitive, and ultimately helps to reach your financial goals Now, let’s dive a little deeper into these reasons to show how advertising can benefit you

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The Rundown on Cinema Advertising

May 10, 2018 › Published By

Cinema advertising consists of all advertising that is done within a movie theatre complex These are categorized into two types, which are on-screen advertising and in-lobby advertising They can be used together or independently of each other Whether you plan to use on-screen or in-lobby, both attract the highly-desired and hard-to-reach audience of moviegoers Let’s take a look at a rundown of each type

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The Need-to-Know Organizations of Outdoor Advertising

May 4, 2018 › Published By

Though outdoor advertising is one of the oldest forms of advertising, it’s an industry that continues to see change and innovation These advancements are sparked by the proactive community of organizations and companies connected to out-of-home (OOH) media  Whether you’re completely new to the OOH ad industry or trying to familiarize yourself further, these are the key organizations that you should be aware of (more…)

Traditional vs. Digital Billboards: Choosing the Right Format

April 26, 2018 › Published By

In the age of everything being digital, it’s natural to assume digital billboards are superior to that of traditional, static billboards However, there are clear advantages to both formats and multiple factors to consider when deciding between the two When it comes down to it, the smartest choice between a static billboard and a digital billboard is the one that works best for your campaign

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REALITY CHECK: Outdoor vs Digital Ads

April 13, 2018 › Published By

Is online advertising all its cracked up to be? Let’s set aside the privacy issues that dominate the news and the frustration online ads cause us every day Let’s look purely at effectiveness A landmark study by the Outdoor Advertising Association of America (OAAA) recently revealed that as few as 8% of online advertising impressions, a marketing word for “times an ad was displayed,” were actually seen by real people (more…)