Even the best out-of-home ads are ineffective unless they’re seen by a wide audience When purchasing a billboard, location is a key factor to consider, and choosing to advertise in a major city is an excellent way to ensure your message reaches consumers
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When advertising, it’s important to consider where you want your advertisement to be placed After all, you don’t want to spend the time and money on creating an advertisement that no one is going to see That is why we’ll discuss the best locations for billboards, so you can get the highest return on investment (ROI) possible
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The United States is teeming with small towns Out of over 300 million people in the nation, approximately 63% reside in small incorporated towns and cities Of those individuals, nearly 80% live in towns with fewer than 5,000 residents
There is tremendous potential in advertising to smaller communities Below are just a few of the many benefits distinguishing small town ads from campaigns in major cities
Competitive Advantage
There is an undeniable advantage in connecting with a local audience Word spreads faster through less populated communities, particularly when your message is strong and resonates with local…
Atlanta, Georgia is one of the most populous cities in the United States and has over 496,000 residents, making it a great spot in the south for outdoor advertising
Internationally famous, Atlanta is home to Hartsfield-Jackson Atlanta Airport, a huge international hub and one of the primary locations for international travel in the United States With roughly 275,000 passengers traveling through daily, the airport is a popular and effective location for out-of-home (OOH) ads, such as digital screens
Atlanta is also one of the south’s biggest attraction cities and a frequent…
Chicago, Illinois is the third most populous city in the US, with over 2,700,000 residents and a huge influx of visitors each year, making it a top market for OOH (out-of-home) advertising
Internationally famous, Chicago’s full of landmarks that provide a wealth of amazing locations for advertising
Art hubs like Millennium Park, for example, bring in a huge number of visitors each month, totaling around 504,000; it’s also located within walking distance of Navy Pier, which brings in over 902,000 monthly visitors
Downtown Chicago…
The United States is home to plenty of vibrant cities from coast to coast From the finance capital of New York City to the movie and entertainment hub of Los Angeles, there is so much to explore across the US, each with its unique culture and amenities If you want to advertise in a major US city, there are plenty of opportunities to launch a successful campaign for your outdoor advertising needs
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Location is an important factor to consider when reserving ad space—demographics, vicinity to the business being advertised, and cost are all common to think about when choosing your ad space But when you’re actually designing the ad, consider whether it’s on the side of a highway, or right on the corner of a busy intersection—this will affect how much time the viewer will have to take in the information on your ad
In the past, this blog has featured articles that stress the importance of creating billboards that aren’t cluttered with information, and that still holds…
Believe it or not, billboards are actually banned in some states But why?
Vermont, Alaska, Hawaii, and Maine all prohibit billboards within their borders These laws were enacted not too long ago; in fact, they came about in the latter part of the 20th century when billboards hit their apex, for better or worse Before the rise of the Internet and social media in the past 20 years, advertisers had fewer venues to promote their products and messages There was only print, television, and perhaps most importantly, billboards that offered opportunities for advertisement
Freeway billboard advertising is among the most effective out-of-home (OOH) advertising options Billboards are huge and located on busy freeways and major roadways A freeway is a toll-free highway with controlled access On the freeway, you will usually see a bulletin A bulletin is the largest standard size billboard They stand 14 feet high and 48 feet wide Bulletins provide high visibility and maximum exposure They are available in almost all markets Billboards placed along the freeway command drivers attention and bring awareness to your brand!
Today we are going to answer the question, where can billboards be placed? As you drive, you see billboards everywhere so you may be wondering where can’t you put a billboard The maximum allowable number of billboards under the Highway Beautification Act of 1965 is 21 structures per mile on Interstate highways, 36 structures per mile on rural primary highways, 106 per mile on urban primary highways There are more than 10 million nationwide!
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Gathering Your Options!
Sit tight, this may take up to 5 minutes