Locations for Outdoor Advertising

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When advertising, it’s important to consider where your ad will be placed. After all, you don’t want to spend time and money on an ad no one sees.

You want locations with the highest number of impressions—the most people viewing your ad—for the highest possible return on investment (ROI). Here are some of the best billboard locations to consider.

1

Highways

Congested highways are great places for billboards. The best stretches lead in and out of major cities, where traffic tends to be heaviest.

10B+ milesDriven by U.S. drivers per day, many on highways, according to the Bureau of Transportation.
A driver stuck in three hours of highway traffic will have no choice but to look at your billboard!
2

Airports

U.S. airports carried 853 million passengers in 2022, per the Bureau of Transportation, as air travel continues to approach its 2019 pre-pandemic peak.

With people arriving from all over the country and the world, billboards outside busy airports are an excellent way to expand into new markets. According to Erik Bottema, a managing director at Kinetic, airport billboards are uniquely positioned to reach senior-level executives.

3

Downtowns

There may be no better way to earn impressions than advertising downtown. As a city’s main commercial district, downtowns draw huge crowds, sometimes millions of people each day. It’s hard to imagine Times Square without its billboards!

Downtown billboards attract locals and tourists alike, but premium spots can be exceptionally expensive and may not be feasible for small businesses.

Find Your Best Location

Billboards are an excellent way to advertise your business, with many locations available to attract future customers. Visit BillboardsIn.com to get started.

Find Billboards Near You