Out-of-Home Glossary

May 7, 2024 › Published By

If you’re looking to enter the world of out-of-home advertising, grasping the industry vocabulary is an excellent place to start
Luckily, we’ve created a glossary of relevant terms so you don’t have to! Out-of-home (OOH) advertising encompasses digital and traditional billboard campaigns, with a wide variety of ad formats under its umbrella
OOH Formats

BillboardLarge advertising displays designed to be viewed from considerable distances
Digital BillboardDisplays designed to be viewed from a distance, brightened with LED lighting
BulletinThe largest standardized OOH format, typically located in high-traffic zones
PosterStandard poster format, often measuring 12’3” x 24’6”
Junior…

Advertising vs Marketing

April 30, 2024 › Published By

Advertising and marketing are two terms often used interchangeably However, they are processes with distinct objectives and functions
Though undeniably related, it’s important to understand what makes them different so you can better approach and use each one

MarketingThe broad set of processes that familiarize consumers with your product, services, and brand
AdvertisingOne element of marketing: how you promote a product or service to the public

What Is Marketing?
Marketing covers a variety of processes, including:
Market researchBrandingPromotionConsumer retentionSales strategyPublic relations
Businesses can market themselves through several formats…

Billboards In Major Cities

April 16, 2024 › Published By

Even the best out-of-home ads are ineffective unless they’re seen by a wide audience
When purchasing a billboard, location is a key factor, and advertising in a major city is an excellent way to ensure your message reaches consumers But simply placing a billboard in a big city doesn’t guarantee success—standing out in the hustle and bustle is no small feat
If you’re looking to dive into big-city advertising, here are the most important things to know

1Location Is Everything
Effective placement can make or break a campaign Luckily, major cities offer plenty of high-traffic locations…

Billboards for Pet Stores

April 2, 2024 › Published By

There are tens of thousands of pet stores in the nation, and over 60% of American households are home to at least one pet—often many more
With such a large market, pet stores should invest in the most efficient advertising Local outdoor ads like billboards are one of the most worthwhile and cost-effective formats today: seen by a wide range of consumers and placed in busy locations to maximize impressions and drive foot traffic to your door
Here are four tips for creating a successful pet store billboard

1Don’t limit your audienceYour audience extends beyond…

Using Foot Traffic Data to Plan Advertising

March 19, 2024 › Published By

Foot traffic data, or footfall data, is an essential part of any successful advertising campaign
By measuring how consumers move between physical locations, foot traffic data helps businesses grow in the local market with location-based, cost-efficient marketing Here are three ways your business can use it to plan advertising and stay ahead of the competition

1Understand Your Target Audience
An effective campaign starts with knowing the characteristics and movement patterns of your target audience When you know who visits your business and its surrounding area most often, you can craft messages and visuals that appeal…

Billboards for Caterers

February 27, 2024 › Published By

The catering industry has grown tremendously in recent years
~70%Of catering companies grew in 2023, according to the International Caterers Association
With so many caterers growing revenue, it’s important to maintain that momentum, and advertising is key Whether your catering business is emerging or established, local outdoor advertising can help Billboards are eye-catching, memorable, and can drive people straight to your website to book you for their next event
Here are four tips for creating the best catering billboard

1Pick the best locationPlace your ad in high-traffic areas, especially near office buildings, event spaces, and…

How to Make Your Billboard Stand Out

February 6, 2024 › Published By

As one of the most effective marketing strategies today, out-of-home advertising is an excellent way to increase your business’s visibility
Outdoor ads come in many forms, including buses, benches, kiosks, and billboards Unlike digital ads, local outdoor ads in high-traffic areas reach locals and tourists alike without being blocked, skipped, or ignored
~70%According to the Outdoor Advertising Association of America, outdoor ads influence approximately 70% of their target audience
There are countless reasons to invest in billboards, but making yours memorable and distinct from competitors is no small feat Here are four best practices for making your…

Billboards for Gen Z

January 16, 2024 › Published By

Making up about 21% of the US population and nearly half of the nation’s total spending, Gen Z is a driving economic force
Gen Zers currently range from ages 11 to 26, and their spending power is only expected to grow as the generation matures Their unprecedented digital consumption has created a need for more creative, innovative ad campaigns
Studies show Gen Zers prefer non-intrusive ads over mobile or app pop-ups, making billboards and outdoor signage excellent ways to connect with them
Here’s what to consider when advertising to Gen Z through OOH:

1Location
As the…

Small Town Advertising

January 2, 2024 › Published By

The United States is teeming with small towns
Out of over 300 million people in the nation, approximately 63% reside in small incorporated towns and cities, and nearly 80% of those live in towns with fewer than 5,000 residents
There is tremendous potential in advertising to smaller communities Here are a few benefits that set small-town ads apart from big-city campaigns

1Competitive advantageWord spreads faster in smaller communities, especially when your message resonates A positive impression builds brand awareness and makes you a strong local competitor
2AffordabilityAdvertising in small towns is often more affordable…