Out-of-Home Glossary
If you’re looking to enter the world of out-of-home advertising, grasping the industry vocabulary is an excellent place to start.
Luckily, we’ve created a glossary of relevant terms so you don’t have to! Out-of-home (OOH) advertising encompasses digital and traditional billboard campaigns, with a wide variety of ad formats under its umbrella.
OOH Formats
Billboard
Large advertising displays designed to be viewed from considerable distances.
Digital Billboard
Displays designed to be viewed from a distance, brightened with LED lighting.
Bulletin
The largest standardized OOH format, typically located in high-traffic zones.
Poster
Standard poster format, often measuring 12’3” x 24’6”.
Junior Poster
Standard poster format, measuring 6’ x 12’.
Color Mode
RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Key) are color modes used to design an OOH ad.
Measuring Effectiveness & Cost
Several terms describe the effectiveness and cost of your OOH campaign:
CPM
Cost per thousand. The cost of reaching 1,000 impressions.
Impressions
The total number of times your ad is seen.
Traffic Audience
The number of travelers passing an OOH ad’s physical location.
Reach
The number of different people who see an OOH ad at least once.
Ready to Take the Next Step?
If you’re ready to invest in OOH advertising, BillboardsIn is here to help. Get started today!
