Out-of-Home for Beginners

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Having difficulty understanding where to start with out-of-home advertising? That’s okay! Even someone as talented as two-way player Shohei Ohtani doesn’t know the intricacies of out-of-home advertising.

When it comes to running a new business, advertising for the first time is a big step.

There are several ad formats to choose from, and deciding which is best for your business and budget is a challenge. That’s why we at BillboardsIn are here to guide you through the process of out-of-home (OOH) advertising.

1

Set Your Objective

Advertising involves far more than buying a billboard and hoping it brings people to your store. First, ask yourself why you want to advertise and what you want to achieve.

Specific goals make it easier to plan how your ads should run and define the milestone at which your campaign counts as a success.
2

Know Your Audience

Understanding your market and target audience can be the difference between a successful and an unsuccessful campaign. The benefit of OOH is that it reaches nearly everyone:

96%

Of consumers are exposed to outdoor ads

71%

See outdoor ads regularly

OOH is particularly effective for bringing consumers from a specific region to your store. Whatever format you choose, ask yourself:

  • Who needs your products?
  • Who needs your products but doesn’t know about them?
  • How are your goods or services different from your competitors’?

Once you know your audience, it’s easier to choose the right medium, and your impressions are more likely to turn into purchases.

3

Set Your Budget

Next, decide how much to invest in ads and which format or formats to use. You’ll also need to plan how to allocate your staff’s time and any third-party services. Getting quotes from a third party is a great way to see where you can cut or increase spending.

Then it’s time to design your ad! Every format is unique, with different costs, resources, and audience reactions, so design accordingly.

Why Choose OOH Advertising?

OOH ads reach far more consumers than any other ad format. Billboards are large and visually distinctive, and as a physical medium, they can’t be skipped, turned off, or blocked like digital ads. They’re also the most trusted:

82%

Trust billboard advertising

80%

Trust television advertising

76%

Trust direct mail advertising

But does OOH advertising work—will it increase sales? Yes. In cost per thousand impressions, billboards rank as the most cost-efficient ad format, even including digital.

$3–$6According to the OAAA, billboards cost $3 to $6 per thousand impressions, the lowest of any ad format.
32% of consumers have visited a retailer they saw on a billboard later that same week.

Ready to Get Started?

OOH puts your brand in consumers’ minds affordably and brings local customers to your store. To make a stunning outdoor ad today, visit BillboardsIn.com.

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