Billboards for Local Advertisers

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Billboards, traditional and digital, remain effective modes of advertising in the 21st century.

Because they’re large and distinct, billboards are sometimes considered expensive and associated with large national corporations. But local advertisers actually invest in billboards the most.

7 in 10Billboard ads promote local businesses.

Impressions

Billboards can’t be skipped, turned off, or blocked. With their size, visual distinctiveness, and optimal placement, they’re difficult for most consumers to ignore.

96%

Of consumers are exposed to outdoor ads

71%

See outdoor ads regularly

Since billboards aren’t targeted like digital ads, they reach a wider, more diverse audience. They also lend credibility, as consumers trust traditional advertising more:

82%

Trust billboard advertising

80%

Trust television advertising

76%

Trust direct mail advertising

Cost

You want to spend as little as possible to reach as many consumers as possible. In cost per thousand impressions, billboards rank as the most cost-efficient ad format, even including digital.

$3–$6

Per thousand impressions, the lowest of any ad format (OAAA)

80% less

Than local TV ads to reach consumers

50% less

Than local radio advertising

Your Local Community

Billboards are cost-effective and reach a wide audience, but will they actually bring people to your store or website? In short, yes.

89% of Americans drive private vehicles, roughly 200 miles per week, so billboards are especially effective at reaching local consumers.
32% of consumers have visited a retailer they saw on a billboard later that same week.

Other OOH formats count, too. Bus ads and street furniture ads reach fewer consumers but are similarly effective.

Attract Local Customers

Billboards are an excellent medium for attracting future customers to your local business. To begin making a stunning outdoor ad, visit BillboardsIn.com.

Find Billboards Near You

Billboard advertising Louisiana legend Morris Bart.