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The Most Famous Billboard Campaigns Ever Created

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The Most Famous Billboard Campaigns Ever Created
Some billboard campaigns do more than advertise a product, they become part of popular culture

Whether through bold creativity, clever copywriting, or unforgettable visuals, the world’s best billboard campaigns have proven that out-of-home (OOH) advertising can generate conversations, earn media coverage, and leave lasting impressions

Here are some of the most iconic billboard campaigns ever created
Apple – “Shot on iPhone”
Few billboard campaigns have been as recognizable as Apple’s Shot on iPhone series

Instead of focusing on product specifications, Apple showcased stunning photographs taken by everyday…

Favorite Ads of 2024

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Creating an ingenious advertising campaign has become more complex than ever in today’s advertising sphere Advertisers are constantly trying to differentiate themselves and have their message stand out among the rest
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Our Favorite Ads of 2023

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As 2023 wraps up, we’ve been looking back at some of the ad campaigns we’ve helped our clients put up this year, and reflecting on the ads that really stopped us in our tracks Here are some of our favorites from 2023, in no particular order 

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Advertising on Hulu

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With a name like BillboardsIn, you may think we only sell billboards and other out of home sign advertisements; well, while these ads are our specialties, they’re not the only formats we offers One of our newest and most exciting ad formats is Hulu ads—that’s right, you can purchase an ad to appear among some of the most popular shows and movies in the nation today! 
How do Hulu ads work?

Our Favorite Billboards of 2022

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2022 was an eventful year, full noteworthy pop culture moments and world events But our personal favorite moments of 2022 were commemorated with a plethora of beautiful out of home advertising campaigns! We’re going to show you some of our favorite ads that made headlines, as well as feature a few of our own clients

Ads That Made the News

One billboard ad that caught the attention of the media was the Man vs Bee display that was constructed in Manchester, England This elaborate OOH (out of home) ad was created to build excitement for the 2022 Netflix series…

Billboards in the 90s

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OOH advertising has existed since the earliest civilizations and has made massive developments since then Billboard advertising that we know of today traces back to the 19th century with the first official billboard lease in 1867 There were many improvements for billboards in the transition to the 20th century making them more convenient to mass produce Notably, billboards became standardized to fit a uniform size where an individual billboard ad could be placed anywhere in the country

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Comedic Billboards

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When working on an outdoor advertising campaign, designing the artwork and writing the copy are arguably the most important (and most fun) steps in the billboard buying process 

Experimenting with colors, sorting through image options, and brainstorming catchy slogans that fit your brand can be mentally taxing, though—especially if you’re trying to grab the viewer’s attention with something that will bring a smile to their face 

So in honor of the perfect harmony that is comedic genius and billboard advertising, here are some of our all-time favorite funny, witty, or just straight-up clever billboards 

Billboards in Europe

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Today, we’re going to be taking a look at European billboards and some of the trends that are present within them 

In Milan, Italy a billboard promoting insecticide took an interesting approach

Orphea4D is an insect spray that assures consumers that insects will die upon coming into contact with its potency

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Influencer Billboards: Making a Statement

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Co-Wrote with Robert Cumberlander 

Influencers are masters at making statements, whether it’s via flashy Instagram post, funny tweet, or YouTube vlog They usually like big, grand gestures that will not only get them exposure, but maybe even result in some additional content, and often, that means reserving their very own billboard 

Influencers are often people that already have a pre-established large followings A lot of influencers are reality TV stars, YouTubers, or even TikTok stars Audiences are obsessed with these peoples’ lifestyles, and by engaging with the products that these celebrities promote, they can feel one…

Controversial Billboard Campaigns

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Today, we’re going to be taking a look at some of the most controversial billboards that have been produced Buckle up for what’s bound to be an entertaining and outrageous ride These are in no particular ranking—I’ll let you be the judge on what’s the worst

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