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Can you Buy Billboards?

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When driving by a billboard in your local community, you may find yourself asking, “Can I buy a billboard near me?” The answer is yes!

The next billboard you drive past can easily be yours Billboard advertising is not exclusive to big corporations like PepsiCo and Apple No matter what message you want to convey, there’s a billboard out there that is perfect for you 

It used to be that buying a billboard posed quite a challenge as it required researching the right vendors for your area and comparing…

Billboards for Local Advertising

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A much-overlooked marketing medium for local advertising is billboards Billboards are a great way to make a big impression in your area! Out-of-home (OOH) is an effective local media About 7 out of 10 OOH ads promote local businesses Including the community in your advertisements creates excitement around your brand and builds consumer loyalty Today, we are looking at the benefits of local advertising for your brand!

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The Cost of Billboards

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With so many factors influencing the cost of billboards, there is not one set price The cost of billboards varies depending on the location, size, and visibility of the advertisement To find the right billboard for your outdoor advertising campaign, you must look at billboards targeting your desired market and then start to compare prices With so much to consider when looking for the perfect billboard, it can be hard to know what is a good price for each billboard Today, we are going to take a closer look at the factors that affect the cost of billboards!

Are Billboards Profitable?

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While planning your marketing campaign, you may be asking yourself, are billboards profitable? Billboards are profitable and they are a powerful out-of-home (OOH) advertising tool! According to the OAAA, radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, but OOH produces a higher return on investment For every $1 spent, approximately $280 in sales result, compared to only $241 for print and $243 for TV So how exactly do you measure the effectiveness of your billboard? Today we will discuss a…

Can You Buy Billboards Online?

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For years people have been asking, can you buy billboards online? The answer is finally yes! You can buy billboards across the country with the click of a button! BillboardsIn makes buying billboards quick and easy to jumpstart your out-of-home advertising campaign If you’re ready to launch your perfect campaign, keep reading to find out how with BillboardsIn

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The 411 on DMAs

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DMAs, or Designated Market Areas, are 210 markets in the US defined by Nielsen Media Research and are categorized by geographic regions They are primarily used as television markets to see which regions receive the same TV, radio, and broadcast stations However, the information also serves beneficial to OOH media planning since DMA reports include figures on population, age, ethnicity, and household income for specific regions The OOH ad industry uses DMAs to target advertisements geographically and to compare OOH campaigns to other advertising forms With this geographic targeting, ads can be strategically-placed to reach high concentrations of the…

How Is Out-of-Home Advertising Measured?

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When it comes to OOH advertising, it may not be clear as to how an ad’s performance is measured compared to other forms like the Internet With Internet advertising, it seems obvious how they’re measured through metrics like how many people clicked on a promoted link With this confusion, it’s common for people to ask, “How is OOH advertising measured?” (more…)

How to Buy Local Billboard Ads: Start to Finish Guide

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Billboard installation is a process that takes time and must be approached thoughtfully When viewing a completed billboard it can be easy to dismiss all the hard work that it probably took to take that billboard from a simple idea to a completed installation There are numerous stages and steps that must be considered before placing a billboard advertisement This post will outline these various steps and attempt to emphasize the importance of each (more…)