Blog

Timing Your Billboard Campaign Around Local Events and Festivals

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Local festivals and events are cultural gatherings that bring communities, cities, and towns together They’re prime opportunities for companies and brands to directly connect with local environments and deliver messages directly to consumers

Anything from music festivals and county fairs to sports games, these moments pull crowds and desirable audiences together, ones who are ready to spend and engage with their environment

Out-of-home (OOH) advertising is the perfect medium to coincide with these events; amplifying reach, improving recall, and encouraging profitable conversions

Do Billboards Have Restrictions?

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Billboard advertising is one of the easiest and most effective ways to reach countless people in a desired city or community Massive visibility and exposure are certain, but one aspect often not considered is the restrictions on billboard advertising

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How Much Do Billboards Cost?

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Billboards tower all around us, and they seem so impressive and powerful Such power and exclusivity must mean they’re completely out of budget, right?

Absolutely not! Billboards and other advertising mediums are surprisingly affordable and not only reserved for luxury brands and megacorporations

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Billboard Advertising Tips for Beginners

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If you’re looking to expand your brand’s presence, achieve immense numbers of visibility, or turn a profit, out-of-home (OOH) advertising is the perfect way to achieve all of your goals
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How Long Should I Run My Billboard Ad?

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Think your billboard needs only a week to make a splash? Think again; the right timeframe for any ad campaign can make the difference between an inactionable glance or an unforgettable experience
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Billboards for Local Businesses

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A local business is like a beautiful green plant, but where plants require water, sunlight, and soil to thrive, local businesses require different forms of sustenance to bloom: energy, time, and attention Billboards are the analogical sun between plants and local businesses, as this life-giving form of advertising makes the difference between a withering husk and a bountiful harvest
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Billboard Advertising Tips for Small Businesses

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Do you want to elevate your small business in a new advertising era? Digital advertising and marketing have become oversaturated with a constant flow of ads, sponsored content, and large corporations taking over the social media landscape Competing with these corporations and hundreds of other businesses can entail a costly campaign to garner views and impressions What any small business needs is the use of outdoor advertising, with formats such as billboards  
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What Are Impressions? And Why Do They Matter?

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Not to be confused with Impressionism Claude Monet, Low Tide at Pourville, 1882

Put simply, an impression describes the act of a person viewing your ad It’s most often used in digital marketing, defined as when a person uses a website and the advertisement is loaded and visible Each time your ad loads counts as an impression Impressions aren’t especial to digital marketing, as they also describe anytime a person encounters an out-of-home (OOH) ad For instance, an impression includes any instance of a person encountering a roadside billboard ad Here is what makes impressions important…

Out-of-Home for Beginners

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Having difficulty understanding where to start with out-of-home advertising? That’s okay! Even someone as talented as two-way player Shohei Ohtani doesn’t know the intricacies of out-of-home advertising

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Using Foot Traffic Data to Plan Advertising

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Foot traffic data, or footfall data, is an essential part of any successful advertising campaign By measuring the movement of consumers between physical locations, foot traffic data helps businesses advance in the local market by making location-based, cost-efficient marketing possible

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