Billboards for Gen Z

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Making up about 21% of the U.S. population and nearly half of the nation’s total spending, Gen Z is a driving economic force.

Gen Zers currently range from ages 11 to 26, and their spending power is only expected to grow as the generation matures. Their unprecedented digital consumption has created a need for more creative, innovative ad campaigns.

Studies show Gen Zers prefer non-intrusive ads over mobile or app pop-ups, making billboards and outdoor signage excellent ways to connect with them.

Here’s what to consider when advertising to Gen Z through OOH:

1

Location

As the digital generation, Gen Z often visits popular sites to capture photos for social media. Place your billboard near high-traffic tourist hubs and landmarks to reach young people out and about.

2

Design

For Gen Z, design matters as much as location. The more creative and appealing your design, the more likely it is to show up in photos and social media posts, giving it impact online as well as in the real world.

3

Personalized Storytelling & DEI

Studies show Gen Zers prefer mission-driven ads built around storytelling. Gen Z is the most diverse generation of Americans so far, with nearly 50% identifying as a racial or ethnic minority.

A story that shows your organization’s values, with an emphasis on diversity, equity, and inclusion, is far likelier to connect with Gen Z.

Win the Gen Z Market

Holding a younger generation’s attention while keeping up with trends doesn’t have to be intimidating. BillboardsIn is here to help you succeed.

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