Billboards for Local Restaurants

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Unlike large restaurant chains, local restaurants often rely on local customers to build a loyal base of fans that continue to visit and eat often. The best and most cost-effective way to reach out to locals and build that audience is by using billboards. Placing a billboard ad within just a couple miles of your restaurant will point hungry customers in the right direction. Advertise new menu items, promotions, or new amenities with your billboard advertisement. 

Local Crowd

In the local restaurant game, local customers are obviously the most important demographic that needs to be targeted. Without a consistent influx of locals, your restaurant likely won’t be making very much money. Billboards make it easy to target locals on their daily work commute, errands run, or school drop off. With hundreds of thousands of billboard locations available in the United States, finding a location close to a school, local work hub, or shopping center shouldn’t be a problem. If your audience sees your ad almost every day when they are out and about, they will think of your restaurant when looking for a bite to eat.

Content

Local restaurants have a lot of content they can advertise on a billboard! Using creativity, almost any message can make a huge impact on getting customers into your restaurant. The best messages should be simple and easy to read, yet clever and intriguing. Billboards advertisements can be as simple as reminding drivers where the restaurant is located, to telling drivers about new promotions or menu items. Typical billboards are only seen for about 3-5 seconds on the highway as drivers zoom past, so the message needs to be big, loud, and clear to capture the attention of a busy commuter.

Billboards Work

Many people often think that billboards are only used by large companies. In fact, according to the OAAA, 70% of billboards advertise local businesses. Local businesses continue to use them because they are proven to work. Billboards offer an average return on investment of $2.80 in sales for every $1 spent. Billboards have a better ROI than print and TV ads by 15%. Not only do they work, but they also work without emptying your wallet. Though prices vary depending on location, billboards cost an average of $3.38-$8.65 per thousand impressions.

Being informed about billboards for local restaurants is the first step, take the next step by starting your billboard campaign at BillboardsIn.com.