Billboards for Lawn Services
Mowing, hedge trimming, weeding, fertilizing, pesticide application, mulching, irrigating, and tree care; these are just a few of the elements that contribute to beautiful landscaping. And not everybody has the time or skill to do it all themselves—it was reported that about 40% of Americans who have a yard chose to hire out for landscaping help. And lawn care isn’t just for homeowners; over 50% of the industry’s revenue comes from providing services to commercial businesses. But along with this high demand comes high competition; a lawn care business needs to set themselves apart in order to gain an edge above the rest. Billboards and other forms of outdoor advertising are a great way to do this, and we’ll show you why below.
Billboards Help to Set You Apart from the Competition
As we mentioned above, the lawn care industry is full of competition; to be more specific, there are over 632,000 landscaping businesses in the U.S. as of 2022. And the industry is growing as well—it has seen an average of 2.5% growth per year since 2016. Because there are just so many companies for a customer to choose from, you want to do everything you can to set your business apart from the rest. Billboards are a striking way to do this—showing your name and some of your best features on a big and bold outdoor advertisement is a surefire way to capture the attention of passersby.
Billboards Help You to Boldly Highlight the Features You Offer
With an outdoor advertisement like a billboard, you have lots of space to show off some of the unique features of what your lawn care company has to offer. Whether you want to promote a deal you’re offering, list off some of the services you have, or show off a few of your five-star reviews from happy customers, a billboard gives you a great canvas to convince customers why they should choose you to improve and beautify their yard.
Interesting Facts About Billboard Advertising
There are even more reasons why billboard advertising is a smart choice for your business. One reason to choose a billboard is because of the great ROI (return on investment) it can provide to your company. It has been reported that for every $1 spent on out of home advertising a business typically earns $5.97 in sales—this is equivalent to a 597% rate of return! On top of that, billboards also have a proportionately low CPM (cost per thousand views). While other forms of advertising (such as podcast, television, and print ads) have CPMs of $6-39, the CPM for billboards is only $2-7.
To Wrap it All Up:
Now is a great time to check out billboardsin.com to see if any of our options suit your lawn care business!