Sacramento, the capital of California, is home to more than 500,000 residents and anchors a metro area of about 2.4 million people. State government, healthcare, and a fast-growing population of Bay Area transplants make billboard advertising in Sacramento an effective way to reach a broad audience. Downtown, Midtown, Land Park, East Sacramento, Natomas, and Arden-Arcade, plus suburbs like Roseville, Elk Grove, and Folsom, each offer a distinct audience for targeted campaigns.
Sacramento sits at a major crossroads of Northern California highways. Billboards on I-5, I-80, Business 80 (the Capital City Freeway), US-50, and State Route 99 reach commuters and travelers headed to the Bay Area and Lake Tahoe, and boards near Sacramento International Airport reach air travelers. Golden 1 Center, home of the Kings, and Sutter Health Park draw big crowds downtown, while Sacramento State and nearby UC Davis help you reach students with targeted outdoor advertising.
Billboards are an effective outdoor advertising tool for businesses looking to build brand awareness and reach a broad audience. Location is one of the most important factors: some of the best spots for billboards in Sacramento are high-traffic areas such as I-5, US-50, Arden Way, and Golden 1 Center. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn is a one-stop shop for buying billboard ads online, including static and digital billboards. Our Sacramento inventory delivers over 295 million impressions every week at an average cost per thousand impressions (CPM) of $7.01. Prices range from about $600 to more than $46,000 per month, so there are options for local businesses and national brands alike. To get started, use the interactive tool on our website to browse available billboards in Sacramento and the surrounding metro.
Message. Keep it simple and readable from a distance, with about seven words or fewer and one clear call to action. Most billboards are seen for only a few seconds.
Location. Match the location to your audience: I-80 and US-50 for commuters from Roseville and Folsom, I-5 and Highway 99 for north-south traffic, and Downtown and Midtown for state workers, diners, and Kings fans.
Target audience. Define who you want to reach, like government employees, healthcare workers, or Sac State students, then choose locations and messaging that fit.
Here are a few special offers on billboard ads and other outdoor advertising in Sacramento, California.
To see pricing and shop all the billboards in Sacramento, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Sacramento starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Sacramento starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Sacramento starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Sacramento starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Sacramento cost?
The cost of a billboard in Sacramento depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $46,000 per month, and the average billboard in Sacramento costs about $7,600 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Sacramento?
We have static and digital billboards throughout Sacramento, including locations near Sacramento International Airport, Watt Avenue, and Midtown. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Sacramento?
It depends on your audience and goals. For maximum reach, freeway boards on I-5, I-80, and US-50 are hard to beat. Sunrise Boulevard reaches suburban shoppers, Downtown near the Capitol reaches state workers, and boards near Sacramento State reach students.
How long can I run a billboard in Sacramento?
Billboard campaigns in Sacramento can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Sacramento?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Sacramento?
Digital billboards typically have about a 2-week lead time, and traditional billboards about a 4-week lead time. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Sacramento?
Browse available Sacramento billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Sacramento?
Sacramento offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major freeways, while digital billboards rotate ads and allow shorter campaigns and faster creative changes.
How do I get a digital billboard in Sacramento?
Browse our Sacramento inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week and have about a 2-week lead time.
How do I get outdoor advertising in Sacramento?
BillboardsIn offers a wide range of outdoor advertising in Sacramento, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Sacramento?
No. With BillboardsIn, you can find, price, and book Sacramento billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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