Apple Billboard Ads
Have you seen these Apple billboard ads? In 2015, Apple began the “Shot on iPhone” campaign that started one of the company’s biggest marketing campaigns to date The mission of this campaign was to have iPhone users all around the world capture images on their iPhone to be used on billboards, commercials, and other various ads Apple already had billboards promoting new products and services, but they now had enough material to run one of the largest billboard ad campaigns ever, using photos taken by strangers This campaign featured user-taken photos on 10,000 billboards…