Billboards for Artists
Art is a medium that brings people together all over the world. But with so many artists, it can be hard to stand out.
Out-of-home advertising can help you rise above the competition and bring a wider audience to your work.
68%
Of billboard viewers frequently make shopping decisions in the car
32%
Of billboard viewers visited the retailer within the week
Tips for Advertising Your Art on Billboards
Simplicity
Your artwork is the main selling point, so keep your message clear and concise to draw attention to the art.
Short copy
Use simple, punchy words that make a lasting impression.
Large font
Use large fonts and avoid italics so people can read your message at a glance.
Color readability
Use high contrast: black, white, and primaries. Black on yellow is one of the most readable; avoid brown and earth tones.
A single art piece
One large image of your work is far more effective than several, which make your message harder to grasp.
A call to action
Promoting a gallery show or your online shop? Give viewers enough information to respond.
Ready to Promote Your Art?
BillboardsIn offers top billboard and outdoor ad spaces to build your custom campaign, and we can help you find the perfect location and design your ad! Find us on Facebook, Instagram, or LinkedIn.
