Advertising During Q1
As we roll into the new year, it’s time to start thinking about your advertising journey for 2024—if you haven’t already.
Your entire marketing plan matters, from social media to larger physical ads, but out-of-home advertising and billboards can make or break your year. Start strong with engaging ads that drive sales and revenue.
Your Q1 marketing will have sweeping effects on the rest of the year, so it’s vital to have a solid plan. With Q1 right around the corner, here are five tips to make your billboards and outdoor ads the best they can be.
Take a Look at the Past
Before planning your 2024 outdoor advertising, take stock of what has and hasn’t worked.
- Have your ads been reaching your target audience?
- What gaps have you noticed over the past year?
Use past successes and failures to define your strengths and weaknesses and bolster your success.
Consider Q1, But Also Q2, Q3, and Q4
Q1 choices set the stage for everything after. If you’re planning big marketing changes, now is the time. A new year allows for marked shifts, while changes in Q3 or Q4 can feel disconnected and confuse existing customers.
Create Specific Goals (S.M.A.R.T.)
Once you know what changes you’re making, set goals for each quarter and for the year. Writing down goals is easy; making them S.M.A.R.T. is harder:
Specific
Measurable
Attainable
Realistic
Time-bound
Use the Season to Your Advantage
The beginning of the year is packed with holidays and big events that bring diverse, engaged audiences:
A festive ad or seasonal sale is the perfect way to start the year, drawing new customers and bringing early attention to your brand.
Design Matters
The best way to engage audiences is to create an ad people want to engage with. Colors, fonts, graphic elements, and messaging all matter for creating eye-catching, intriguing designs that don’t get lost in the shuffle.
Start the New Year Right
From strategy to location to design, BillboardsIn can help your business jump into Q1 ready for success.
