Advertising During Q1

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As we roll into the new year, it’s important to start thinking about your advertising journey for 2024—that is, if you haven’t already. While your entire marketing plan matters, from social media and digital marketing to larger physical ads, out-of-home advertising and billboards can make or break a successful year. Start out strong with engaging ads that help your business gain more sales and revenue.

The outcome of your business’ Q1 marketing will have sweeping effects on your advertising success for the rest of the year, so it’s vital to have a solid plan set in place for that major first quarter.  With Q1 right around the corner, BillboardsIn is going to provide five tips to make your billboards and outdoor advertisements the best that they can be.

Take a look into the past

Before coming up with a brilliant plan for your business’ 2024 outdoor advertisement methods, it’s important to take stock of what has and has not worked in the past. Have your advertisements been reaching the target audience of your business or brand? What gaps have you noticed over the past year? Just knowing the answers to these questions can help you plan a successful Q1 for the upcoming year.

Being able to take these successes and failures from the past is the best way to figure out what your business needs to do in the future. Define your strengths and weaknesses in order to bolster your business’ success. 

Consider Q1, but also Q2, Q3, and Q4.

The choices you make during Q1 set the stage for everything that will come after. If you are considering making big changes to your current marketing, or doing something different, now is the time. The start of a new year allows for marked shifts, while a change later in Q3 or Q4 can come across as disconnected, and even confuse customers who already know your brand. 

By thinking in the short-term as well as the long-term, you’re setting your business up for a successful quarter, but a prosperous year. A solid start will help you yield a solid finish. 

Create specific goals (S.M.A.R.T)

Once you know whether your business will be facing shifts or making changes to its marketing, you can start crafting specific goals for the upcoming quarter and year. It is important to create goals for each quarter, as well as for the year at large. Knowing exactly what your goals are will allow you to more easily achieve them.

Simply writing down goals seems easy, but making S.M.A.R.T goals can be a bit more difficult. These goals are: Specific, Measurable, Attainable, Realistic, and Time-bound.  Making sure that your goals align with these descriptors will help ensure your business’ marketing success. 

Use the season to your advantage

The beginning of the year is a great time to take advantage of the many holidays and big events to gain diverse and engaged audiences. From New Year’s Day and Valentine’s to Tax Day and the Super Bowl, there are plenty of opportunities to spruce up your billboards and outdoor ads with a bit of festive flair. 

Whether you’re showing a festive ad or offering a special sale, an in-season advertisement is the perfect way to start the year. Not only will it help draw in new customers, but it also sets your business up for the rest of the year by bringing early attention to your brand and marketing.

Design matters

At the end of the day, the best way to engage audiences with your advertisement is to create an ad that people want to engage with. Getting lost in the shuffle is the last thing you want for your billboard, especially during the first quarter of the year. The colors you chose, the fonts, graphic elements, and more are all important when it comes to creating eye-catching and intriguing designs. 

Clear and conscious choices need to be made about design and messaging in order to properly capture the attention of your target audiences and customers. 

BillboardsIn can help your business or brand jump into Q1 of 2024 ready for success. From strategy to location to design, BillboardsIn is the right choice to help you start the new year right.