Billboards in Wausau

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Billboards in Wausau

Wausau is a city with a population of almost 40,000 residents and is split into east and west by the Wisconsin River. There are many effective opportunities for advertising in the city including a bustling downtown full of cultural attractions and dining options. Utilize out-of-home advertisements near The Grand Theatre and the Leigh Yawkey Woodson Art Museum to gain potential customers.

Also target your audience with outdoor billboards or advertisements in the Wausau Daily Herald, which is the local newspaper. He major roadways running through the city also provide billboard possibilities. Billboards on I-39 or US 51 would generate high traffic exposure of your business.  

Wausau Area Billboard Rates

Billboard Rates in Wausau


Bulletins (Large Billboards)

  • Great for building brand and name recognition.
  • Located in heavy traffic areas for maximum exposure.
  • 48'W X 14'H

Average per Ad / Month


Posters (Medium Billboards)

  • Perfect for new product launches, promotions and events.
  • Available across markets in the areas most effective at reaching your target customer.
  • 22'8"W X 10'5"H

Average per Ad / Month

Junior Posters

Junior Posters (Small Billboards)

  • Cost effective for small businesses and for short term advertisements.
  • Ideal for targeting communities and neighborhoods.
  • 11'W X 5'H

Average per Ad / Month

Digital Billboards

Digital Billboards

  • Flexibility and scheduling to reach your target customers.
  • No production costs, and creative can be changed in minutes!
  • Ads rotate generally every 8 seconds for maximum exposure.
  • Daily and weekly rates also available.
  • 48'W X 14'H

Average per Ad / Month

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- Mike Davis

About Wausau, WI

Zip Codes: 54401, 54402, 54403.

Population: 37,796


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