Wausau, a city of about 40,000 people on the Wisconsin River, is the seat of Marathon County and the hub of north-central Wisconsin. Granite Peak ski area on nearby Rib Mountain draws skiers each winter, and the surrounding county grows most of the ginseng produced in the United States.
Aspirus Wausau Hospital and manufacturers in the metro are major employers, and the Grand Theater and Leigh Yawkey Woodson Art Museum anchor a lively downtown along the river. I-39/US-51 and WI-29 meet on the city's west side, so billboards reach regional shoppers, healthcare and plant workers and travelers headed to the Northwoods.
Billboard advertising in Wausau is an effective way to build brand awareness across Wausau and central Wisconsin. Prices on BillboardsIn range from about $600 to more than $9,000 per month. The average listing is about $1,158 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Wausau delivers about 140,917 impressions per week, at an average cost per thousand impressions (CPM) of about $2. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location: Boards on I-39/US-51 near WI-29 and Rib Mountain reach the most drivers, while Grand Avenue and Stewart Avenue reach local shoppers.
Audience: Wausau mixes healthcare and manufacturing workers, families and seasonal skiers and Northwoods travelers, so healthcare, auto, hiring, outdoor recreation and dining messages fit well.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in Wausau, Wisconsin.
To see pricing and shop all the billboards in Wausau, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Wausau starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Wausau starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Wausau starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Wausau starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Wausau?
Billboard prices in Wausau range from about $600 to more than $9,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Wausau?
Inventory in Wausau includes static and digital boards along I-39/US-51 and WI-29, plus local roads like WI-52, Grand Avenue, Stewart Avenue, Bridge Street and 17th Avenue.
Where are the best places for a billboard in Wausau?
High-traffic spots include I-39/US-51 at the WI-29 interchange near Rib Mountain, Stewart Avenue on the west side, and Grand Avenue on the east side. The best choice depends on your audience and budget.
How long can I rent a billboard in Wausau?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Wausau?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Wausau?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Wausau?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Wausau?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-39/US-51 and WI-29 to smaller boards on local commercial streets.
Can I buy a digital billboard in Wausau?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Wausau?
BillboardsIn offers static and digital outdoor advertising across Wausau and central Wisconsin. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Wausau?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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