Washington, DC needs no introduction. The capital of the United States, home to over 600,000 people is a microcosm of historical buildings, government agencies, shopping centers, and central business districts. Naturally, there are a variety of billboard and advertising opportunities. First, billboards on Interstate 95, Interstate 66 or Interstate 395 will capture locals and tourists as they enter the city.
Also, the multitude of government buildings has created a tourist industry which utilizes busses for transport. Bus lines going to and from historical buildings like The Smithsonian and the Lincoln Memorial allow the option for outdoor advertising, specifically bus advertising towards targeted audiences like tourists. Additionally, there is high traffic possibilities in sports arenas such as National's Park home of the Washington Nationals and the Verizon Center home of the Washington Wizards.
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- Mike Davis