Top 10 Blog Posts of 2018

As 2018 draws to a close, it’s time to glance backward and celebrate all we’ve done. This year, we’ve spent a lot of time going over the basics of outdoor advertising. We’ve had a blast covering many of these subjects over the last twelve months, as well as answering frequently asked industry questions.

Presented below, we’ve assembled a list of our top 10 most popular blog posts of 2018. These are the posts that had the highest number of views. Topics range from examples of interesting OOH to breaking down more complicated concepts into understandable pieces. Check out the list below to see the topics of interest that mattered most to our audience of outdoor ad buyers.

10. Does Billboard Advertising Work?

One of the most common questions we got last year was, does billboard advertising work? This post had the answer.

9. The Benefits of Billboard Advertising

This post breaks down all the positives of billboard advertising. 

8. BillboardsIn Helps Cavaliers Fan Retaliate with Billboards in Philadelphia

Did you know that we helped a Cavs fan join the national LeBron James conversation earlier this year? Check it out!

7. What Are Billboards Made Out Of?

Polyvinyl Chloride or Polyethylene? You decide!

6. Subway and Rail Advertising

Many readers took a ride with us on a journey to the basics of subway and rail advertising. 

5. How Is Out-of-Home Advertising Measured?

We go over how to determine if an outdoor ad campaign was successful or not. 

4. How to Design a Billboard

This post explains the basics of billboard creation and design. 

3. Black Friday Outdoor Advertising

Ready for some Black Friday advertising stats? We got you covered!

2. Our Top 5 Spookiest Billboards

For Halloween, we counted down the spookiest billboards! Read it, if you dare!

1. What are the Average Sizes of Billboards?

The most asked questions we get are regarding the standards of billboard sizes. This post has all the answers!

Thanks for reading us! We hope to see you again in 2019!