San Marcos, home to about 75,000 people, is the seat of Hays County and one of the fastest-growing cities in the country, halfway between Austin and San Antonio on I-35. Texas State University, with nearly 40,000 students, is the heart of the city, and its Bobcats athletics draw big crowds in the fall.
The spring-fed San Marcos River and Spring Lake draw tubers, swimmers and kayakers all summer, and the San Marcos Premium Outlets and Tanger Outlets are among the busiest outlet centers in Texas. I-35 runs straight through town and carries heavy traffic all day, so billboards here reach students, shoppers, commuters and travelers between Austin and San Antonio.
Billboard advertising in San Marcos is an effective way to build brand awareness across San Marcos and Hays County. Prices on BillboardsIn range from about $600 to more than $4,000 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
The busiest corridors for static and digital billboards in San Marcos include I-35, TX-80, TX-123, TX-21, RR 12, Wonder World Drive and Aquarena Springs Drive. Browse available inventory on our interactive map, pick your location, upload your design and check out.
Location: Boards on I-35 near the outlet malls and Aquarena Springs Drive reach the most drivers, while Wonder World Drive and TX-80 reach local residents.
Timing: Texas State move-in week, football season and summer river season bring the biggest crowds, so book those dates early.
Message: Keep it to about 7 words with one clear call to action so drivers can read it at a glance.
Here are a few special offers on billboard ads and other outdoor advertising in San Marcos, Texas.
To see pricing and shop all the billboards in San Marcos, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in San Marcos starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in San Marcos starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in San Marcos starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in San Marcos starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in San Marcos?
Billboard prices in San Marcos range from about $600 to more than $4,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in San Marcos?
Inventory in San Marcos includes static and digital boards along I-35, plus local roads like TX-80, TX-123, TX-21, RR 12, Wonder World Drive and Aquarena Springs Drive.
Where are the best places for a billboard in San Marcos?
High-traffic spots include I-35 near the San Marcos Premium Outlets and Tanger Outlets, I-35 near Aquarena Springs Drive and Texas State, and Wonder World Drive across town. The best choice depends on your audience and budget.
How long can I rent a billboard in San Marcos?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in San Marcos?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in San Marcos?
Static billboards usually go live within about 4 weeks of purchase, allowing time for printing and installation. Digital billboards can often launch in about 2 weeks.
How do I buy a billboard in San Marcos?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
How do I choose the right billboard in San Marcos?
Compare location, price and estimated impressions, then use CPM (cost per 1,000 impressions) to compare value across your options. Our team can also help you plan your campaign.
What types of billboards are available in San Marcos?
You can choose static bulletins and posters or digital billboards, from large highway bulletins on I-35 to smaller boards on local commercial streets.
Can I buy a digital billboard in San Marcos?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in San Marcos?
BillboardsIn offers static and digital outdoor advertising across San Marcos and Hays County. Browse the full inventory and book online with our interactive tool. There are no hidden fees, and production and installation are handled for you.
Do I need an advertising agency to buy a billboard in San Marcos?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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- Mike Davis
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