Abilene is the hub of West Central Texas's "Big Country," with about 128,000 residents halfway between Fort Worth and Midland. Dyess Air Force Base, home of the B-1 bomber fleet, Hendrick Health and three universities, Abilene Christian, Hardin-Simmons and McMurry, bring steady military, healthcare and student traffic, and the city is the main shopping destination for the surrounding region.
Billboards here reach drivers on I-20, the main route between Dallas–Fort Worth and West Texas, and the Winters Freeway (US-83/84), plus US-277, SH-36, Loop 322, Business I-20 and busy roads such as Buffalo Gap Road, Southwest Drive, Judge Ely Boulevard, South 1st Street, South 14th Street and Antilley Road. Strong placements include the Winters Freeway and Southwest Drive near the Mall of Abilene, I-20 through north Abilene, and routes near Dyess AFB, the ACU campus, downtown's Grace Museum and the Abilene Zoo.
Billboard advertising in Abilene is an effective way to build brand awareness across Abilene and the Big Country. Prices on BillboardsIn range from about $600 to more than $7,000 per month. The average listing is about $1,194 per month. Cost depends mostly on location, traffic and visibility, along with board size, static vs. digital format and campaign length. Design, printing, shipping and installation are included in your total price, and our design team and templates make artwork easy.
A typical billboard in Abilene delivers about 265,000 impressions per week, at an average cost per thousand impressions (CPM) of about $1.13. Browse available static and digital inventory on our interactive map, pick your location, upload your design and check out. Most new placements go live within about 2 weeks of purchase, and digital billboards can often launch sooner.
Location. Use I-20 for cross-state travelers and truck traffic, the Winters Freeway (US-83/84) for south Abilene shoppers, and Buffalo Gap Road and Southwest Drive for local retail traffic.
Audience. Abilene combines military families at Dyess, college students and a large regional shopping audience. Recruiting, auto, healthcare, restaurants and home services do well here.
Message. Keep it to about seven words with one clear visual. I-20 traffic moves fast, so bold, simple designs read best.
Here are a few special offers on billboard ads and other outdoor advertising in Abilene, Texas.
To see pricing and shop all the billboards in Abilene, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Abilene starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Abilene starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Abilene starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Abilene starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard cost in Abilene?
Billboard prices in Abilene range from about $600 to more than $7,000 per month. Price depends on location, traffic, visibility, size, format and campaign length. Design, printing and installation are included.
What billboard locations are available in Abilene?
Inventory includes boards along I-20, the Winters Freeway (US-83/84) and US-277, plus Loop 322, Buffalo Gap Road, Southwest Drive and Judge Ely Boulevard. Browse current availability on our interactive map.
Where are the best places for a billboard in Abilene?
High-traffic, high-visibility spots perform best: the Winters Freeway near the Mall of Abilene, I-20 at the Judge Ely and Business 20 interchanges, and Buffalo Gap Road's retail corridor.
How long can I rent a billboard in Abilene?
Static bulletin billboards have a minimum run of one month, and digital billboards have a minimum of one week. Longer campaigns are available on both.
Can I rent a billboard for just one day in Abilene?
No. The shortest option is one week on a digital billboard. Static billboards run for at least one month.
How long does it take to set up a billboard in Abilene?
Most new placements are live within about 2 weeks of purchase. Digital billboards can often launch sooner because there is nothing to print or install.
How do I buy a billboard in Abilene?
Browse inventory on our interactive map, choose a location and dates, upload your artwork or use our templates, and check out online.
What types of billboards are available in Abilene?
You can choose static bulletins and posters or digital billboards, from large interstate bulletins on I-20 to smaller boards on local commercial streets.
Can I buy a digital billboard in Abilene?
Yes. Filter our map for digital inventory to see available screens, then book weekly or monthly. Digital boards let you update creative without reprinting.
How can I buy outdoor advertising in Abilene?
BillboardsIn offers static and digital outdoor advertising across Abilene and the Big Country. Browse the full inventory and book online with our interactive tool.
Do I need an advertising agency to buy a billboard in Abilene?
No. You can browse, book and pay for billboards directly on BillboardsIn, and our team can help with design and planning. Agencies can also book through the platform.
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