Looking to purchase local advertising for vacation rentals? Consider the effectiveness of outdoor advertisements. Out of home ads - such as bus, train, taxi, and kiosk ads - can propel new travelers to your home. Billboards can provide a great boost in finding new people to book your vacation rental. Billboards can direct people straight to your rental's website. For example, 58% of all consumers have gone online as a direct result of seeing an outdoor ad.
Local outdoor advertisements cannot be turned off, ad-blocked, or skipped. As advertising technology has advanced, so has the technology to avoid it. Ad Blockers can prevent web ads from reaching consumers, DVRs can be used to fast-forward through ads, and more. Local outdoor ads are not burdened by these issues. Even though the average consumer spends 70% of his waking hours away from home, only about 4% of all media is spent on out-of-home advertising.
Are you considering adding local vacation rental advertising to your existing marketing mix? Doing so can be the perfect way to extend your current audience. Ready to buy local advertising or vacation rentals? Allow BillboardsIn to help you get away from the competition with a great outdoor ad today.
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