Local Advertising Strategies for Trade Shows

Are you considering local advertising for trade shows? While you have a lot to choose from, billboards and other out-of-home advertising formats - such as bus, train, taxi, and kiosk ads - are a smart and worthwhile investment for all sizes of farmers trade shows. Although billboards are usually associated with very large brands, they are more often used as a powerful tool when it comes to local businesses. In fact, 7 out of every 10 outdoor advertisements are used to promote local businesses.

Outdoor advertisements work well for your money. For every $1 spent on outdoor advertising approximately $2.80 in sales is generated, compared to $2.43 for TV and $2.41 for print. Many people find digital ads frustrating. That is one of the reasons outdoor ads are so popular. People don't want to keep using advertising formats that continually annoy people.

If your company is already utilizing other advertising formats, the addition of local trade show advertising to your social or digital ads can seriously help expand your reach. Outdoor ads let you drive local traffic right to your website or your market. Ready to buy local advertising for trade shows? BillboardsIn can help you grow your reach with outdoor advertising for trade shows.