Are you considering local advertising for roofing? While you have a lot to choose from, billboards and other out-of-home advertising formats - such as bus, train, taxi, and street furniture - are a smart and worthwhile investment for roofers. Local roofing ads are extremely beneficial. When out-of-home is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. Therefore, they are also a powerful tool for local businesses. In fact, 7 out of 10 outdoor ads promote local businesses.
Local outdoor advertisements cannot be skipped, turned off, or ad-blocked. As advertising technology has advanced, so has the technology to skip it. DVRs allow people to bypass commercials. Ad Blockers can be installed on web browsers. With local outdoor ads, this isn't an issue. After being exposed, 66% of all smartphone actions are direct to the brand, while 57% of all actions occur within two days of the last exposure to the outdoor ad.
If you are already utilizing other advertising formats, purchasing and adding local roofing services advertising to your marketing mix is an easy way to extend your current reach. You can even direct people to your website. 58% of all consumers have gone online as a direct result of seeing an outdoor ad. Ready to buy local advertising for roofing? Let BillboardsIn help you hammer down the ideal outdoor ad.
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