Looking for more exposure for your organization by buying billboards for mental health and substance abuse? For mental health and substance abuse, one of the most important things you can gain from advertising is awareness. Organizations want to send a big message, but don't always have a huge advertising budget. While billboard prices can be impacted by a number of variables, generally speaking, they are affordable on any marketing budget. They're cheaper than television, magazine, and newspaper advertising. Outdoor ads deliver the most value – in terms of cost-per-thousand impressions – of any type of advertising, even digital.
You don't need to be a big spender to get your name on a billboard. When the goal of the campaign is to promote a cause or to raise awareness of an issue, it's successful every time someone looks at that billboard. Every single glance has value, and billboards get a lot of glances. Before anyone will support your campaign, they need to know who you are and what your mission is. A well-designed billboard will also generate buzz and be shared on social media, at no additional cost to you. Billboards make a massive impact on people. They're huge, they're hard to miss, and if you're clever about your design, they're extremely memorable.