Local Advertising for Home Fitness

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Local Advertising Strategies for Home Fitness

The global home fitness market is valued at over 10 billion USD. With such a high demand for home fitness equipment, it’s important that your home fitness business is using innovative marketing strategies to maximize your target audience. OOH advertising, including billboards, bus, train and kiosk ads, are a high-impact and low-cost method for reaching this expanding audience, particularly at the local level.

While an online presence is useful, many consumers find digital ads frustrating and are likely to skip or block them. Local outdoor ads aren’t as easily ignored, and can promote your business to a wide range of consumers in the area. According to the Outdoor Advertising Association of America, approximately 70% of those who have seen an outdoor ad are influenced by it, and 58% search the web as a direct result of seeing it — driving traffic straight to your business’s doorstep.

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