Are you considering local advertising for gifts? While you have a lot to choose from, billboards and other out-of-home advertising formats - such as bus, train, taxi, and kiosk ads - are a smart and worthwhile investment for both fledgling and established gift shops. Local ads are extremely beneficial. Billboards and other outdoor advertisements are often associated with large companies. However, they are also a powerful tool for local businesses. In fact, 7 out of 10 outdoor ads promote local businesses.
Local outdoor advertisements cannot be skipped, turned off, or ad-blocked. As advertising technology has advanced, so has the technology to skip it. DVRs allow people to bypass commercials. Ad Blockers can be installed on web browsers. With local outdoor ads, this isn't an issue.
If you are already utilizing other advertising formats, purchasing and adding local gift shop advertising to your marketing mix is an easy way to extend your current reach. You can even direct people to your point of purchase, your website. 58% of all consumers have gone online as a direct result of seeing an outdoor ad. Ready to buy local advertising for gifts? Let BillboardsIn help you create the ideal outdoor ad to display your great gifts.
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