Local Advertising Strategies for Garden Centers

Garden centers are the one-stop shop for home and garden improvement. As beautiful enclosures with a wide selection of plants and supplies, garden centers are open to all with a passion for horticulture. As a place that welcomes such a diverse array of people, it’s important that your business is using the proper advertising to maximize your target audience, particularly at the local level. Out-of-home advertising, including bus, bench, kiosk, and billboard ads, are excellent methods for promoting your garden center to new potential customers. Local businesses can sometimes have the impression that billboards and other forms of outdoor advertising are only for major corporations. However, OOH ads are an extremely powerful and cost-efficient mode of advertising for local businesses. Whether your garden center is emerging or established, OOH ads can take your business to the next level.

Though your garden center may already be utilizing digital ad formats, local outdoor advertisements cannot be skipped, turned off, or ad-blocked like online ads can. Adding outdoor advertising to your marketing mix is an easy method for broadening your current reach. You can even direct people straight to your website. In fact, 58% of all consumers have searched online as a direct result of seeing an outdoor ad.

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